Which players remain in the delivery market? Getty Images/Luis Alvarez
The hopes for the super-fast delivery services were gigantic – as were the investors’ investments. The crash is even harder. A final major retreat is probably imminent. Then there is only one player left in Germany. And he’s not a winner.
Getir could withdraw from all markets except Turkey as early as mid-May. This emerges from research by Business Insider Germany. The Mubadala fund from Abu Dabi no longer wants to invest in Getir and Flink in parallel. There was recently speculation that the investor was interested in merging the two companies.
Getir, Flink, Gorillas: What Happened Before
The email is lurid: the fast delivery service Getir promises “absolutely wild offers” with discounts of up to 50 percent.Gorillas this week, plus a 20 percent discount on everything as a “thank you for your loyalty.”
The shrill advertising shows the desperate situation of the business model of delivering groceries to your door via eBike just minutes after ordering. The sell-off at Getir may even be a sign of an imminent withdrawal from the German market.