Circular economy and sustainability. From the largest companies to start-ups. The enterprise of the future travels with new speeds. It is a new philosophy that combines productivity, innovation but also respect for the environment and people’s well-being. A new challenge, which also benefits from the opportunity represented by the resources put in place by the NRP. It is certainly no coincidence that these topics were at the center of the Gioin 2021 – Sustainability & Circular economy event: rethinking the way of doing business while respecting man and the planet without sacrificing profits organized by Digital Magics in collaboration with Gruppo 24 Ore , CRIF partner and Modis, sponsor Deloitte, and Technical Partners Dol Comunicazione and Talent Garden.
Sustainability an opportunity for recovery
Marco Gay, CEO of Digital Magics (business incubator that supports start-ups in the digital and tech world with services for the enhancement and acceleration of the business) which also announced the objectives for 2025. “We have a portfolio of 50 million and 70 participations – he said -. The goal is 100 million and 200 participations ». Then there is the consumer’s attention to corporate social responsibility and the “ability to place sustainable products and services on the market”. “There is a need for a new type of relationship based on the sharing of values in which brands are conceived as responsible, credible and reliable, therefore capable of designing new business models that take into account the ethical working conditions of their employees and impact on the environment, avoiding waste and exploitation of resources – said Layla Pavone, Chief Innovation Marketing and Communication Officer Digital Magics -. Creating a bridge between traditional companies and startups that have innovation and technology in their DNA is essential to face a challenge, that of a more sustainable future, which concerns us all “.
Loading…
The scenery
In this scenario, the transformation, as pointed out by Alberto Fioravanti, founder and president of Digital Magics “must start from the single individual” acting in a scenario in which technology joins innovation. And then respect for the environment and the importance of recycling. “Let’s think of all the batteries of the machines that will be produced – he added – once the machines stop, the batteries could have a second life, perhaps by collecting the energy produced by the houses”. Francesco Iervolino Partner Deloitte Officine Innovazione also stressed that the scenario has changed compared to the past, especially in the pre-pandemic period. “The world has changed. Sustainability is necessary for the recovery – he commented -. And the new paradigm of sustainability is linked not only to an environmental but also to a social aspect, to the well-being of people both in the home and in the workplace. And then on the economic level ».
Human-environment interaction
For this reason it is necessary to take into account the interaction between the needs of man and the environment. “In this context – he added – everyone must play their role”. Finance and the world of credit also look to sustainability, as underlined by Giorgio Costantino, Crif executive director: «We are candidates to support companies that focus on sustainability. Banks are starting to evaluate the sustainability factor in credit practices ». And then the deadline of 2021 when there must be the so-called “third pillar, ie data on risk and sustainability”. No less important is the analysis of the data that become fundamental. Small and medium-sized enterprises will also play a very important role in the game of recovery, which passes precisely through the path of sustainability and environmental protection. “The SMEs in the supply chain will play a very important role in the context of the transition – said Sara Toticchi, Eu Funding Manager Modis – and will create 70-80 percent of jobs”.
The newco
There are also those who, starting from the idea of recycling and circular economy and sustainability, have created a business. This is the case of Swapush, a company founded and managed by Serena Luglio which deals with the exchange of goods and services.
The aspect linked to the shipment of packages is also marked by sustainability – he said during the initiative -. Instead of sending several packages, a single package is sent and the number of shipments is reduced and consequently also the consumption of CO2 ». Recycling has also become the starting point for the Appcycled startup which, as explained by Diletta Pollice, CEO & co-founder Appcycled, “has the mission of simplifying the regeneration process of the fashion industry, creating a circular economy, reusing that which could otherwise become waste and enhance the work of independent stylists, who use the upcycling technique to create new garments ». So Genuino.zero, a startup that, said the founder Chiara Brandi, «proposes a new distribution model for local products with a short supply chain. Thanks to technology and the integration between web & digital, it shortens the distance between the countryside and the city, making local and artisanal food products easily accessible to urban consumers ». Azzurra Federica Puccio, Business Developer Packtin recounted the experience of the start-up which places the recovery of waste products from the agri-food chain at the center of its activity. Domiziana Illengo, Marketing Manager of Krill Design illustrated the possibilities of using food waste for the creation of design objects with new generation biopolymers. Macingo, a company that aims to optimize both time and resources, also travels in the name of sustainability and environmental protection. «We take care of transport but without means – underlined Samuele Furfaro, Co-founder & CFO of Macingo – we bring together users who have to move bulky (from a car to a piano) and transporters. Suffice it to say that over 50 per cent of heavy vehicles on the street have 50 per cent of the load space empty. By increasing the load capacity on the road, the number of vehicles is reduced and the number of emissions is minimized ».