(Original title: Hengjian and Guangdong Mintou jointly established the country’s first provincial-level prefabricated vegetable fund established in Guangdong)
On July 7, the Guangdong Province Prefabricated Vegetable Industry Investment Fund (hereinafter referred to as the “Prefabricated Vegetable Fund”) was announced in Guangzhou. This fund is the first prefabricated vegetable industry investment fund established at the provincial level in the country, opening a new model for finance to boost the high-quality development of the prefabricated vegetable industry.
According to reports, the Prefabricated Vegetable Fund was jointly established by Hengjian Holdings and Guangdong Minsheng Investment, and actively promoted the fund to establish various forms of sub-funds with local governments, financial capital, industrial parks and leading enterprises, and eventually formed a 5 billion yuan parent fund. +The provincial prefabricated vegetable industry fund system of the sub-fund group with a scale of 10 billion yuan provides strong capital support for the development of the prefabricated vegetable industry in Guangdong Province.
According to the market report released by iiMedia Research, in 2021, the size of China’s pre-made vegetables market will be 345.9 billion yuan, a year-on-year increase of 19.8%. It is expected that China’s pre-made vegetables market will maintain a high growth rate in the future. Yuan.
Hengjian Holdings: Focusing on agricultural supply-side reform, activating demand and upgrading the industrial chain
Wang Hongjun, deputy secretary of the party committee and general manager of Hengjian Holdings, said in his speech at the meeting that Hengjian Holdings will actively cooperate with relevant units under the leadership of the Provincial Department of Agriculture and the State-owned Assets Supervision and Administration Commission to give full play to the role of the fund in promoting the development of the prefabricated vegetable industry, and strive to make The fund has been built into three platforms: one is a financial support platform for the development of Guangdong’s prepared vegetables industry, the second is an investment platform for Guangdong’s prepared vegetables industry chain, and the third is a platform for Guangdong’s prepared vegetables technology research and development and transformation of technological achievements.
According to the data, Hengjian Holdings is a major strategic investment platform and a state-owned capital operation company of the Guangdong Provincial Party Committee and Provincial Government. It is also a provincial enterprise with the largest net assets and the strongest capital strength in Guangdong. The agricultural fund established, operated and managed by the company is the first agricultural supply-side structural reform fund in the country. At present, the cumulative subscription scale of the fund has reached 20.8 billion yuan, 20 sub-funds have been established, and over 10 billion yuan of social capital has been invested in Guangdong. In the agricultural and rural areas of the province, investment projects cover 16 cities in the province.
“The mission of the Prefabricated Vegetable Fund is to build a development fund system for the Guangdong prefabricated vegetable industry, and to accelerate the construction of an influential prefabricated vegetable industry highland in the country and the world.” said Feng Jian, member of the Party Committee and Deputy General Manager of Hengjian Holding Company, “We will focus on The agricultural supply-side reform, firmly grasping the two investment orientations of activating demand and upgrading the industrial chain, through strengthening sales channels, discovers, leads, and promotes the upgrading of the prefabricated vegetable industrial chain on the consumer side and optimizes its extension upwards.”
Feng Jian pointed out that at the specific operational level, there are three main directions: First, support and guide the expansion of the pre-prepared vegetable consumer market. Guided by the demand-side market, and promote the core enterprises of prefabricated vegetables to become bigger and stronger, realize the integration of the demand of B-end and C-end agricultural products, and extend upwards along the industrial chain to the midstream, and promote the factory production of prefabricated vegetables by order.
The second is demand-oriented to promote the prefabricated vegetable industry to become stronger and bigger. On the one hand, it empowers prefabricated vegetable production enterprises to break through the sales block, and promotes prefabricated vegetable production enterprises to increase their market acumen and market share. On the other hand, it guides prefabricated vegetable production enterprises to connect upstream with agricultural, forestry, animal husbandry and fishery enterprises and agricultural resources in various places, so as to realize “the import of agricultural products and the export of prefabricated vegetables”, to promote the quality and efficiency of the “vegetable basket” project, and to promote the supply-side quality and technological changes of agricultural products. This will drive farmers to increase production and income, and promote the integrated development of primary, secondary and tertiary industries.
The third is to support the cultivation of a group of national “chain-owner” enterprises in the industrial chain with ecological leadership, and realize the upgrading of the pre-prepared vegetable industry chain. Relying on the advantages of Hengjian Holding Company’s capital operation “circle of friends”, “hundred billions of funds” and other advantages, promote and support Guangdong prefabricated vegetable enterprises to rapidly grow into the national “chain master” of the prefabricated vegetable industry chain through mergers and reorganizations, IPOs and other methods enterprise. Give full play to the leading and leading role of chain-owner enterprises on related enterprises in the upper, middle and lower reaches of the industrial chain, and ultimately promote the strengthening of the Guangdong prefabricated vegetable industry chain, complementing the chain and extending the chain.
Guangdong Mintou: Promote the “chain development” of the pre-prepared food industry.
Guangdong Mintou, another sponsor of the Prefabricated Vegetable Fund, is one of the local private investment platforms established in various provinces in China, covering the most extensive fields and forming the most representative private enterprises. Its shareholders cover traditional advantageous industries in Guangdong Province and even the whole country. high-tech industry.
“Guangdong Mintou’s entry into the prefabricated vegetable industry not only has capital advantages, but also has strong industrial resources. Guangdong Mintou ‘comes from the industry, takes root in the industry, invests in the industry, and serves the industry’, 16 sponsoring shareholders represent Guangdong Province and even the industry. The leader of the domestic private economy, covering the national manufacturing, high-tech and other fields, naturally formed the unique industrial resources of Guangdong Mintou.” At the meeting, Xie Songfeng, co-chairman and general manager of Guangdong Mintou, said that Guangdong Mintou will be a major player in the capital market. Give full play to the advantages of the industry, provide enterprises with full-cycle, full-scene, and all-round comprehensive support and empowerment, and promote the “chain development” of the prepared vegetable industry.
Xie Songfeng also further elaborated the specific investment logic of the fund: “In the upstream planting and breeding links, we will focus on integrating resources, linking farmers and leading farmers, and assisting the large-scale and industrialization of agricultural products; in the midstream production and processing links, we will combine listed companies and leaders. Enterprises, optimize the production capacity layout of prefabricated vegetables, improve the utilization rate of production capacity, and launch high-quality prefabricated vegetable products to meet market demand; in the downstream sales link, we will continue to improve the online and offline diversified and diversified three-dimensional sales channels to provide all kinds of agricultural products. , Prefabricated vegetable products will open up the market and realize a complete industrial chain from farmland to dining table.”
After the meeting, Xu Biao, vice president of Guangdong Minsheng Investment, said in an interview that in the past, due to the large amount of investment, long cycle and poor standardization, the development of the pre-made vegetable industry was relatively slow. “This time we set up a fund to introduce relevant listed companies from the whole province. In fact, it solves not only industrial cognition, but also normative issues. We believe that the addition of social capital will improve the efficiency of all links in the production and distribution of pre-made vegetables. This is an important factor supporting the long-term development of this industry.”
In Xu Biao’s view, there are three main reasons why Guangdong Province has become the first province in the country to establish a provincial-level prefabricated vegetable fund. “The first is policy support. Guangdong Province has released the “Ten Measures for Pre-prepared Vegetables” (ten measures for pre-prepared vegetables) to build Guangdong into a highland for the national pre-prepared food industry. Second, Guangdong Province has a very good industrial foundation, such as western Guangdong and eastern Guangdong. Shunde has also become the standard of the national catering industry; third, Guangdong has relatively good financial resources, and has gathered some direct financing forces other than indirect bank financing to boost the industry. “
Xu Biao also pointed out that the prefabricated vegetable industry is still in its infancy, and the track is very broad. “There are many participants in the current industry, but at some key time points in the future, a small number of companies with real core competitiveness will form advantages and become industry leaders. In the process of gradually forming this leading company, there will be a lot of investment. Opportunities. In the future, the industry will take the lead in realizing standardization in production, processing and circulation, and supervision will also be standardized, thereby helping advantageous enterprises to become bigger and stronger.”