Over 750 exhibitors, 140 events with 170 speakers including training and experiential initiatives designed for the People Industry: it is Hospitalitythe world‘s international event Ho.Re.Ca.in program from February 5th to 8th al Riva del Garda exhibition center. The 2024 edition has as its common thread the importance of working people so that every experience is unique. An importance that is confirmed by the economic data of our country, in which the direct and indirect impact produced by the hospitality industry, from food to beverage, from wellness to outdoors, has reached 6.9% of GDP (Tourism Satellite Account Index 2023 data), generating 4.5 million jobs, of which 3.4 million are permanent. Many reconfirmations for the 48th edition and a significant 40% of new companies who have chosen to participate to open up to the global market and broaden their horizons.
“Hospitality is an increasingly international event and its global dimension is confirmed not only by the certification obtained for the second consecutive year but also by the participation of delegations from selected countries – he declared Roberto Pellegrini, president of Riva del Garda Fierecongressi – Thanks to our intense scouting activity and the collaboration with Agenzia Ice, we expect over 50 operators from selected markets to offer exhibitors further opportunities to broaden their business horizons”.
The event includes all segments of Ho.Re.Ca.: alongside the complete exhibition itinerary, developed in the four thematic areas (Contract & Wellness, Beverage, Food & Equipment e Renovation & Tech) and the three special areas (Solobirra, Rpm-Riva Pianeta Mixology e Winescape), Hospitality 2024 presents a rich schedule of events, show cooking, tastings and competitions. Delegations of operators from Slovenia, Eastern European countries, Scandinavia, Spain, Portugal, UK, German-speaking countries, as well as Kenya and Central and South America are expected at the Fair.
“This year we wanted to bring the experience of REBuild, our event on sustainable innovation in the built environment, in Hospitality. – continues Pellegrini – At a national level we have also renewed some strategic alliances with important entities such as Slow Food, the University of Gastronomic Sciences of Pollenzo, Faita FederCamping and consolidated the collaboration with the Consorzio Vignaioli del Trentino to implement the special Winescape area dedicated to wine tourism” .
Lo “Winemaker Space” in fact, it will host over 125 Independent Winemakers to meet the world of hospitality and catering with tasting tables, meetings, workshops and tastings. “The hospitality sector is actually an industry made up of people who, with their professional and human qualities, make travel experiences unforgettable and authentic – he added Alessandra Albarelli, general director of Riva del Garda Fierecongressi – Within Hospitality this concept has always been conveyed in the planning of hundreds of events dedicated to operators in the sector, today we have decided to put it at the center of the communication and actions of the fair and to make it our mantra for the coming years”.
Hospitality will also have in-depth information onartificial intelligence at the service of tourism and hospitality, also thanks to the collaboration with WMF – We Make Future Festival. The fourth day of the program Hospitality Academy it will in fact be a full immersion dedicated to AI in the tourism and hospitality sector with inspirational or training talks, real lessons on how to optimize the digital strategy in the tourism sector and interactive sessions with the aim of analyzing potential, weak points and optimization margins of some real digital projects. Among the novelties of Hospitality 2024, great attention is paid to design e planning of spaces which, in addition to being beautiful and welcoming, must satisfy everyone’s needs. On the subject of accessibility and inclusion, this year Pavilion D is enriched with an area Of Everyone. In collaboration with Village for All – V4A e Lombardini22 will be investigatedinclusiveness through experiential and immersive paths that illustrate the different accessibility needs for visual, physical and motor, auditory and cognitive sensory disabilities, allowing you to see the darkness, move the space, listen to the silence. “Together with the two exceptional partners we want to make our contribution to creating social well-being and economic value, allowing our exhibitors and visitors to broaden their business horizons”, he concluded Giovanna Voltolini, exhibition manager of Hospitality.