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Xiaomi Group Makes Waves in Smart Car Industry with Xiaomi SU7 Launch
In a bold move that solidifies its position in the automotive market, Xiaomi Group officially announced the launch of its first mass-produced smart electric car, Xiaomi SU7, at a car launch conference on March 28, 2024. This move marks Xiaomi’s transition from an investor in the industry to a formidable competitor, showcasing its commitment to building a comprehensive industrial chain ecosystem in the smart car sector.
The Xiaomi Automobile Industry Chain Ecosystem, Xiaomi Automobile SU7 Supply Chain Map, and Xiaomi Automobile Industry Chain Investment Map highlight the core data of this strategic announcement. Xiaomi’s foray into the smart car field has been a well-thought-out process, with the company investing in industrial chain start-ups, focusing on core technologies, and deepening cooperation with supply chain companies to create a fully integrated smart car industry ecosystem.
The construction of Xiaomi’s smart car industry chain ecosystem is guided by three major paths. Firstly, the company has made strategic investments in start-up companies to build a strong foundation for its industrial chain ecosystem. Secondly, through in-house research and development efforts, Xiaomi has made significant headway in key technology areas such as motors, batteries, large die-casting, and intelligent driving systems. Lastly, Xiaomi has fostered collaborations with suppliers to enhance its smart car business offerings across various segments of the industry chain.
By leveraging these three major paths, Xiaomi has established a robust upstream supply chain covering battery materials, semiconductors, and other related fields, a midstream network encompassing electrification system components, intelligent cockpit systems, and intelligent driving systems, and a downstream presence in the automotive after-service market.
One standout feature of Xiaomi Automobile’s SU7 models is the incorporation of advanced technologies from its investment portfolio. For instance, the AR-HUD products developed by Xiaomi’s investment company Zejing Electronics have been integrated into the Xiaomi SU7 models, enhancing the overall user experience. Furthermore, the inclusion of Hesai ultra-high-definition long-range lidar AT128 in the Xiaomi SU7 Pro and Xiaomi SU7 Max models underscores the company’s commitment to delivering cutting-edge intelligence and driving capabilities to consumers.
In addition to its investment initiatives, Xiaomi has placed a strong emphasis on creating core competitive advantages for its products. With a deep focus on research and development, the company has made significant strides in key areas such as motors, batteries, large die-casting, intelligent driving, and smart cockpits. By developing proprietary technologies and enhancing product performance, Xiaomi aims to position itself as a leader in the smart car market.
Looking ahead, Xiaomi plans to deepen its cooperation with suppliers and expand its supply chain network to support its growing automotive business. With over 40 domestic industry chain companies already partnering with Xiaomi Auto, the company is poised to further strengthen its supply chain ecosystem in the coming years.
For a more detailed analysis of the intelligent connected vehicle (ICV) industry and strategic planning insights, interested parties can refer to the “China Intelligent Connected Vehicle (ICV) Industry Development Model and Investment Strategic Planning Analysis Report” by the Qianzhan Industry Research Institute. Additionally, Qianzhan Industry Research Institute offers a range of solutions including industrial big data, research reports, industrial planning, and IPO consulting services for companies operating in various sectors.
As Xiaomi Group continues to make waves in the smart car industry, industry observers are keen to see how the company’s innovative approach and strategic partnerships will shape the future of the automotive market.