Both brands are considered fast food giants in the USA. Picture Alliance
US fast food chains Taco Bell and Krispy Kreme will soon open their first locations in Germany.
The franchise company İş Holding (ISH) is initially planning ten locations for the two brands in Berlin.
ISH wants to open 100 to 150 Taco Bell restaurants in Germany within five years and expand to Frankfurt am Main and five other European countries.
US fans can rejoice: The fast food cult brands Taco Bell and Krispy Kreme will gain a foothold in Germany. The franchise company İş Holding (ISH) – which already owns the master franchise of KFC and Pizza Hut in Germany – plans to open the first locations of these well-known brands in Berlin. The company confirmed this when asked by Business Insider. First the specialist media reported “Food-Service” about it.
According to ISH, Mexican fast food chain Taco Bell will open its first German location in the capital as early as July or August 2024, followed by donut chain Krispy Kreme later in the year. Negotiations for suitable locations are already underway.
Initially, ten locations are planned for the two restaurant chains in Berlin. After a successful establishment in Berlin, the expansion is to be expanded to Frankfurt am Main with ten additional locations.
The expansion goals are ambitious: Within the next five years, ISH plans to open 100 to 150 Taco Bell restaurants in Germany, as the company announced. Both brands will focus on central city locations, shopping centers and key locations.
İlkem Sahin, CEO of İş Holding, said: “Our master franchise for these four key global brands – KFC, Pizza Hut, Taco Bell and Krispy Kreme – gives us a unique opportunity to serve the needs of German consumers. We plan to expand beyond Berlin and Frankfurt to five other European countries.”