TikTok influencer Yusuf Panseri. Michael Medina/AFP via Getty Images.
TikTok has created a new generation of content creators. Many are looking for money.
Creators use TikTok’s built-in monetization tools, brand deals and song promos to make money.
Even users with just a hundred followers can earn money with the app by participating in marketing competitions.
This is a machine translation of an article from our US colleagues at Business Insider. It was automatically translated and checked by a real editor.
TikTok has created a new wave of social media stars. Many of these creators experience fleeting moments of fame that never turn into long-term careers. But some, like Charli D’Amelio and Addison “Rae” Easterling, have built lasting, lucrative business empires on the platform.
For creators who are just starting to gain a foothold on Tiktok, the question often arises: Can I make money with this app? The good news is that even a small audience on TikTok can open the door to revenue.
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TikTok users with a following of any size can start earning money immediately by participating in sponsored video challenges on third-party platforms like Pearpop or Preffy. These platforms ask users to make videos that feature a specific brand or song. If they use it to generate post likes and views, they will be rewarded with payouts. TikTok also offers its own version of challenges, which it calls “Branded Mission.” However, creators must have at least 1000 followers to participate.
Aside from Branded Missions, TikTok offers a variety of other in-app monetization features for creators. However, most have minimum requirements related to the number of followers or video views. This limits users’ ability to make money.
For example, the company’s rewards program, which pays users for videos that are at least a minute long, is only available to users who have at least 10,000 followers. But even for creators with a small reach, there are ways to make money on Tiktok.
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How you can make money with 0 to 1000 TikTok followers
Marketing-Challenges: Participating in brand challenges on third-party platforms like Pearpop is an easy way for creators with small followings to make money. Most challenges are open to all users, regardless of audience size.
These contests pay creators to create videos that feature a product, song, or brand message. Earnings are not guaranteed, but are paid out depending on the reach of the video. The more “likes” or views, the higher the payouts. If a video happens to end up on TikTok’s For You page, the creator could make a few hundred dollars from a single post.
“The original way influencer marketing would work is by paying a few people with large followings. But that would be like throwing a few large logs into a fire that doesn’t exist,” said Cole Mason, co-founder of Pearpop, told Business Insider. “With challenges there is a way to actually light the fire.”
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TikTok’s rewards program for effects creators: TikTok offers a special compensation program for creators who create custom augmented reality effects for the platform. The requirements for participation in this program are not based on the number of followers, but rather on how many videos a creator’s AR effect appears in. To make money, a creator’s effect must appear in at least 100,000 videos. AR creators can earn up to $50,000 (around 46,000 euros) in a month if one of their effects goes viral. AR creators can also make money by creating custom effects for brands.
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