81
ROMA – Right in the middle of the case Chiara Ferragniour arbiter of television and Internet issues (AgCom) imposes stringent rules on influencers with the greatest notoriety and following, equated to real publishers.
The constraints, therefore, become stronger for those that AgCom – in its guidelines launched today – considers professional influencers because they boast:
– at least one million followers on various social networks,
– at least 24 contents published in a year,
– and a good rate of involvement of “followers”,
– rate that is defined engagement rate.