Bashi’s board! From August 20th to 21st, 2022, the Strawberry Music Festival will be grandly opened in Chengdu, and will bring together many popular musicians such as Tong Yang, Wutiaoren, Chen Li, and Mao Buyi. Countless shouts and metal courtesy that will not fall make the Strawberry Music Festival always exude a youthful and trendy atmosphere. It is worth mentioning that in addition to the music feast this time, there is also a “color expert” INTO at the Strawberry Music Festival. You adore the colorful colors that you make with you. What kind of chemical reaction will be born when avant-garde rock meets trendy domestic make-up?
Make music festivals more fun? Let’s INTO YOU!
Music festivals are a place where hipsters haunt. Whenever the Strawberry Music Festival comes, Xiaohongshu, Weibo and other social platforms will share the trendy outfits and makeup tutorials at the music festival one after another. Participating in music festivals is of course also indispensable for all kinds of poses, so that you can leave beautiful photos and precious memories in the future. Therefore, in addition to trendy outfits and makeup, a cool posing background is naturally essential.
In this Strawberry Music Festival, “color expert” INTO YOU Xinmu and you play with music fans in various colors, and created a “Let’s INTO YOU” booth installation, which uses cool “ripple” elements to match the INTO YOU brand. The iconic giant lip mud shape has attracted many music fans to take pictures and punch cards.
The booth where purple and pink collide is an ingenious experience for music fans by INTO YOU brand at the Strawberry Music Festival! In addition to taking pictures and punching in, this is also the “secret makeup” area of the music festival for girls, where the “secret weapon” brought by the INTO YOU brand to the girls is hidden here, so that the girls on the scene can freely switch makeup and create every look. Kind of “personality”:
INTO YOU heroine series EM07, dark red bean color, mysterious and cold, is a girl in the music festival crowd; slightly smoky heroine EM08, bean paste, milk and coffee color can easily create a casual girl in the music festival crowd; sweet Most of the girls chose the heroine EM15, which is the girl next door like a strawberry and peach under the background of the gentle and soft peach powder; Y2K girls all prefer EM22, the retro and exaggerated rose purple, painted on the music festival immediately Eye-catching sweet and spicy girls; low-key and special girls choose EM25, the cool half-colored taro has its own music festival atmosphere; how can individual girls “let go” of EM26, the rich eccentric purple creates a cool trend Girl, rock to the music…
In addition to the classic heroine’s lip balm, there are also two INTO YOU Xin Mu and you and Moore Manor’s joint lip balm to let the girls go out on the street cool at the Strawberry Music Festival. Moore’s co-branded lip stick M2 murmurs cold berry seeds, painted like a heroine from a Korean drama, is a sultry girl in the music festival crowd; do you prefer European and American makeup? Moore’s co-branded lip stick M5 easily creates a cool girl in the music festival crowd with a high-end brown tone!
Not only make-up, but also touch-up! The booth also thoughtfully arranged oversized makeup mirrors with full personality for the music fans who came to the music festival, which not only allowed music fans to come to try makeup for free at any time, but also freely touch up makeup or pose for photos, creating an atmosphere with ease. sense photo.
It has to be said that the limited booth of INTO YOU and you has become a beautiful landscape at the Strawberry Music Festival, where countless music fans have experienced the dual experience of “music + beauty”.
Embrace the Z era, INTO YOU plays with Mudberry
Whether it is the trendy collision of “Music + Beauty” with the Strawberry Music Festival or the previous “Celebrity” joint name with Luckin Coffee, you can see the trendy and innovative side of this young domestic makeup brand. Since its birth, INTO YOU and your brand have always had the gene of “innovation”. First, they independently developed the “mud” texture of the heroine’s matte lip and cheek dual-use lip mud, which opened up a new track in the lip makeup category. Continue to innovate and develop new products, and at the same time, through IP co-branding and other marketing methods, to meet the yearning and pursuit of aesthetics of the Z generation group, and use “color” to really play with them.
As an expert in color, INTO YOU always encourages consumers to be brave, independent, free, fearless, break free and live out their self. The attitude to life and youthful vitality conveyed behind the Strawberry Music Festival coincides with INTO YOU’s aspirations and the concept you want to release to consumers. Under the linkage between INTO YOU and your brand and the Strawberry Music Festival, music and colors give full play to the “chemical reaction”, allowing people to embrace a free and romantic life. In the colorful and beautiful colors, in the beautiful songs and melody, everyone can express themselves freely, and every kind of beauty can be activated.
Chengdu Strawberry Music Festival has created an audio-visual feast under the collision of “music + beauty” under the blessing of “color expert” INTO YOU. In the hot summer, in the free and romantic notes, rock music and trendy makeup have reached a consensus to blend with each other, and people are also in the dynamic and shocking music, in the gentle and colorful world, and see more about the possibility of beauty.