According to “Economic Daily” citing sources and “supply chain” intelligence, Apple plans to sell the upcoming iPhone as “iPhone 13.” In addition, the report stated that Apple will insist on using the “mini”, “Pro” and “Pro Max” models to represent different variants, all of which will be launched in September.
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Apple’s new iPhone this year has entered the countdown stage of stocking, and the supply chain report said that this year’s new phone will be named iPhone 13. In the distribution of assembly orders, Hon Hai is still the big winner, including all orders for the top 6.7-inch iPhone 13 Pro Max, 68% of the 6.1-inch iPhone 13 is also handled by Hon Hai, and about 60% of the orders for the 6.1-inch iPhone 13 Pro are also Taken by Hon Hai.
According to the supply chain, this year’s new iPhone will be restored to the announcement in September. OEMs will start shipping in the third quarter, and the peak shipments will begin in the fourth quarter. Apple will launch four new models, namely the 6.7-inch iPhone 13 Pro Max, the 6.1-inch iPhone 13 Pro, and the 5.4-inch mini and 6.1-inch standard models.
The report was brought up in discussions surrounding the name of the upcoming iPhone. According to a survey, one in five iPhone and iPad users are discouraged by the prospect of “iPhone 13” because of fear of the number 13. On the contrary, 38% of survey participants said that they hope that Apple will completely abandon the corresponding numbers and name each iPhone release based on the year, such as iPhone (2021).
13% of iPhone and iPad users surveyed said that they hope Apple will name the upcoming iPhone “iPhone 12s”. The last time Apple used the “s” suffix to refer to the iPhone was in 2018, that is, one year after the release of the iPhone X, the iPhone Xs and iPhone Xs Max. The “s” nomenclature is usually a small incremental update reserved for iPhone releases in a given year. For example, the iPhone 6s offers only minor improvements compared to the iPhone 6 a year ago.
According to our current knowledge, the iPhone in 2021 will have some welcome improvements. For example, due to the addition of ProMotion 120Hz variable refresh rate and the feature of always-on screen area, we are likely to see more advanced displays. However, Apple may feel that the new iPhone changes require the addition of larger models, rather than simply using the “s” suffix for the first time in three years.
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