The shape of time. This is the title of the docufilm that tells the story of the futuristic MX-81 concept car that brings with it a strong bond with Italian designers, in particular Bertone and Giugiaro.
Over 60 years of history and contamination
The premiere of “The Shape of Time” highlighted how the ties between Italy and Japan on the automotive front have a history of more than 60 years, which still bears fruit today, so much so that in every new model of the Mazda brand there is a little ‘of Italian design.A story that is first of all relationships between people, which happened almost by chance, or perhaps guided by destiny, and which has at its center the care of the object and excellence in craftsmanship, from design to production. , which unite two apparently so distant peoples.The docufilm produced by Lungta Film finally underlined how the spirit that led to the creation of the Mx-81 (in 1981), the challenge of creating and supplying new values without being limited by conventions , both the same that animates the Mx-30.
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Mx: the theme of the challenges
An acronym, Mx, is emblematic of the moments in which the brand has faced new challenges: from the Mx-81 to the Mx-5 (the best-selling roadster in the world) up to the more recent Mx-30 which wants to underline the change of pace towards the electrification, albeit always attentive to all mobility needs. This model, in fact, represents the first series electric vehicle of the Hiroshima house, which maintains the handcrafted forms of the Kodo design (typical of the brand), simple but functional and elegant that are inspired by the energetic movement and harmonious lines present in everything. that surrounds us, as well as the concept of “Human Modern”, exploring a more expressive direction of design