Source: Caijing.com
2021-11-01 00:08
This year’s “JD 11.11 Global Love Season” was fully launched at 8pm. The surging consumption boom came as scheduled, a large number of consumers and orders poured in, and a large number of brands and merchants quickly set a new record. In the fiery atmosphere, JD Beauty 11.11 has a good start. Thousands of beautiful makeup products and super value discounts such as 200 off 30% have attracted beauty enthusiasts to join the panic buying army for the first time. Data shows that in the first 10 minutes of the opening, 40 brands increased by more than 100% year-on-year, and in the first 30 minutes, the overall beauty makeup increased by 50% year-on-year.
This year, the 11.11 high-end brands of JD Beauty are still hot, and the opening is half an hour. The high-end beauty increased by 176% year-on-year. 50 high-end brands including Estée Lauder, Helena, Clinique, Guerlain, and Maycoffe have increased by more than 100%. Among them, Estee Lauder and Guerlain , Helena is the most popular among consumers. Ten categories, including high-end essence, increased by more than 10 times year-on-year. In terms of single products, L’Oreal Retinol Anti-Wrinkle Lotion was sought after by consumers, with a year-on-year increase of over 10 times. SK-II Red Bottle Cream 100g (classic version) increased by 380% year-on-year, and the popular and popular SK-II fairy water increased year-on-year. Nearly 3 times.
Domestic beauty brands are also riding on the “national trend” and becoming a new vane of beauty consumption for young consumers. In particular, the emerging domestic brands performed well and gained a large number of fans with their high cost performance. 10 minutes before the opening of JD Beauty on 11.11, 35 cutting-edge brands such as Dr. Aier, Wanzixinxuan, and KIKO rose by more than 200%.
In addition to exquisite skin care, beauty lovers also want to create autumn and winter glamorous makeup, lipstick, makeup remover, perfume and other types of makeup are also on sale. Make-up remover increased by nearly 3 times year-on-year, perfume increased by nearly 2 times year-on-year, and lipstick increased by 144% year-on-year.
This winter, your beauty will be arranged by Jingdong Beauty! When JD Beauty 11.11 is still in full swing, a lot of international big-name and national-tide beauty products are waiting for you to choose, let you shine at all times, and add points to your beauty!
.