Lei Jun just made an official announcement! Xiaomi Auto will be officially launched on March 28
On March 12, Lei Jun posted on Weibo announcing the official release of the Xiaomi SU7 on March 28, fulfilling a three-year agreement. Xiaomi Auto’s official Weibo also confirmed that the car will be delivered upon launch, with plans to increase production volume as delivery continues.
The pricing of Xiaomi cars has sparked much attention, with Dangdang founder Li Guoqing suggesting a price range of 150,000 to 200,000 yuan in a video message to Lei Jun. Li Guoqing emphasized the importance of affordability for Xiaomi’s 50 million fans and urged the company to maintain cost-effectiveness.
Xiaomi SU7 is expected to arrive in stores by the end of March, with ongoing construction progress at the Xiaomi Automobile 2S store in Beijing. Xianglong Borui, Xiaomi’s sales and service partner, is working on the store renovation and aims to complete it before the end of March.
Xiaomi’s sales model for its cars adopts a “direct sales + franchise” approach, with plans to establish a nationwide sales and service network. The company aims to prioritize covering leading markets and plans to have self-built delivery centers alongside agent sales and service contact points.
The upcoming launch of the Xiaomi SU7, set for the first half of 2024, is generating anticipation in the market. Xiaomi Auto is currently finalizing preparations for the launch, with plans for comprehensive road testing nationwide and mass production starting as early as December 2023.
Despite rumors circulating about Xiaomi car configurations and prices, the company has refuted false information and emphasized the importance of relying on official announcements. Xiaomi’s pricing strategy and delivery policies will be officially announced at the upcoming press conference.
As the countdown to the launch of the Xiaomi SU7 continues, the company’s channel layout has been fully rolled out, with plans to open multiple 2S stores across Beijing. Xiaomi’s foray into the automotive industry marks a significant milestone for the tech giant, as it aims to compete with established players in the electric vehicle market.