Lindt raises prices for “Lindor” balls and Easter bunnies: This is how the chocolate group benefits from inflation
The new CEO Adalbert Lechner can look back on a solid year. Tourists, affluent customers and advertising campaigns on Tiktok ensured more sales and profits.
After the end of the pandemic measures, people came together again – and gave each other Lindt chocolate for Easter, for example.
Image: Amelie Sachs / DPA
Lindt & Sprüngli is a marketing machine. The company, based in Kilchberg ZH, invests considerable sums every year in order to put its products in the best light – a trump card that Lindt was able to play to the full again last year with the end of the corona measures.
