An indispensable premise: we are and remain hostage to the coronvirus and its unpredictable variants. But the global vaccination campaign induces a certain optimism, we see a light at the end of the tunnel, even in the tourism sector that has suffered most from the pandemic. People begin to hope again and organize themselves to return to travel. And Europe is among the destinations in the crosshairs, not only in our parts, among those who still do not trust to venture too far, but also among those who live in the rest of the planet; According to Google Trends, global searches for “European holidays” more than doubled from January 17, 2021 to March 7, 2021, and according to the World Bank, leisure travel in Europe is set to boom in 2021, to catch up with the large volume of rescheduled trips, and thanks to the desire to celebrate events such as birthdays, anniversaries, weddings and honeymoons postponed last year.
All of this requires various “raw materials” to work on, for example hotels. And here the picture is in chiaroscuro: many hotels and hotel chains are trampling to reopen in style, while pessimism prevails among others, fearing that it is too early for a relaunch.
Positive news, not only for the chain directly concerned but for the entire sector, concerns Marriott International: its Marriott Bonvoy portfolio believes in recovery and expands to some of the most interesting “leisure” destinations in Europe (and the United Arab Emirates). New openings in 2021 include Moxy Bordeaux, Moxy Bergen, Moxy Lisbon City, AC Hotel Tenerife, Residence Inn Al Jaddaf and Four Points by Sheraton Sesimbra.
Jenni Benzaquen, Senior Vice President and Managing Director, Design Hotels & EMEA Brand portfolio explains: «The possibility of travel is becoming more and more concrete and bookings for“ leisure ”travel represent the majority of requests for international stays. Everyone wants to make up for lost time with friends and family. arriott Bonvoy can count on a solid portfolio of leisure hotels in Europe and the United Arab Emirates, and this year the new openings, with flexible and open spaces, are the winning choice for travelers who want to enjoy the freedom, and offer the possibility to explore again interesting and cultural destinations. Marriott Bonvoy’s portfolio of leading Select Service brands plays a key role on the scene in this rapidly recovering market. The brands are aimed at travelers who prefer a leisure stay without frills, and the structures that are part of it are renowned for their relaxed atmosphere, simple and warm service, at a competitive price “.