crazy! Nike’s “Lightning Barb” was fired to 30,000 yuan per pair, and the “fried shoe style” reignited?Regulators have long been warned: drumming to pass fancy capital games
“After the import is finished, the domestic market is finished, and the domestic market is finished.” The “fried shoe style” seems to have resurged recently. Recently, on a trading platform, Zhongzheng Jun discovered that the price of the imported sneaker “Lightning Barb”, which was just launched, was fetched to a maximum of 30,000 yuan, and the transaction volume was also considerable.
But on the other side, many “shoe ring old guns” have switched to closed shops, and appraisers’ income has shrunk significantly.
A pair of “lightning barbs” was fired up to more than 30,000
Not long ago, a senior shoe player Xiao Chen told Zhongzheng Jun that on July 29th, the Nike “Lightning Barb”, a sneaker jointly named by musician Travis Scott, Fragment Design Fujiwara Hiroshi and Nike Air Jordan, was officially on sale. For reference The sale price is 1599 yuan for a pair of high-cut models and low-cut models. “It can be called the’shoe king’ of 2021,” Xiao Chen said with a smile, “I didn’t grab it anyway, and few of my friends who are in this business have the spot.”
However, recently, on a certain trading platform, the “lightning barb” scalping transaction has gradually become active, and the price has doubled several times, even as high as tens of thousands of yuan per pair.
Zhongzheng Jun searched for “Lightning Barb” on the trading platform and found that taking Gaobang as an example, the size ranges from 38 to 48.5. The most expensive is 45.5 size and the price is 31999 yuan. Others such as size 45 are priced at 29989 yuan and 48.5. The code price is 27,479 yuan and so on, and the cheapest 38.5 yard is also priced at 16,179 yuan.
Picture source: a trading platform
Compared to the selling price, a pair of shoes has risen by up to 19 times! The page shows that 1092 people have paid recently and transactions are frequent.
The highest price of the low-cut model is RMB 10,089 for the 48.5 size, and the other sizes are all above RMB 6,000, which is an increase of up to more than 5 times.
Picture source: a trading platform
Perhaps the price is relatively “close to the people”, the recent purchase volume of this model is as high as 13,455 people, and there are new transactions every few minutes.
Picture source: a trading platform
At the same time, Zhongzheng Jun noticed that on the platform, Nike still has some shoes whose prices are ridiculously high, even reaching 9,999 yuan a pair, but from the transaction volume, it seems that there is no market. But there are also some “recently bought” shoes even if they sell for more than 70,000.
Adidas also has the same situation on the platform, but the volume of high-priced shoes is considerable.
Picture source: a trading platform
Domestic shoe prices tend to stabilize
Previously, Zhongzheng Jun had reported that after the Xinjiang cotton incident, the “fried shoes” wind spread to domestic products. Take Li Ning Wade’s Way 4 All-Star Silver as an example. At the craziest time, the price of a pair is as high as 48889 yuan. . The reference price of the shoe is only 1499 yuan, an increase of 31 times. (Article link: Soaring 31 times, Li Ning sneakers are hotly fried! Nike Adi blew himself up, the army of fried shoes turned to domestic products, some people made a car in a few days)
After the report was issued, the phenomenon aroused widespread concern and discussion. Xinhua News Agency, CCTV News and other central media outlets said that taking the opportunity to drive up the price of “domestic products” is a self-defeating way. According to Xinhua News Agency’s comment, if sneaker enthusiasts cannot buy the sneakers they want because of “fried shoes,” and then make domestic brands lose the trust of consumers, it is tantamount to succumbing to the desperation and arbitrarily breaking the road to upgrading domestic brands.
At the same time, the online shopping community Dewu APP responded to the China Securities Journal and stated that several domestic sneakers with excessive price fluctuations marked by sellers have been removed from the shelves, and some sellers who maliciously manipulate prices have been removed from the shelves and blocked. Serious treatment within.
Li Ning said that in order to prevent someone from using software to snap up limited edition shoes, the company adopts the method of IP address verification online. If it is found that there are multiple IP addresses that are suspected to be speculators, the store will refuse to ship. Offline ID verification is adopted, hoping to provide consumers with a fair consumption environment as much as possible.
Zhongzheng Jun searched on the platform for brands such as “Li Ning” and “Anta” and found that the prices of domestic shoes on the platform have stabilized.
Picture source: a trading platform
“Shoe ring old guns” have changed careers
At the policy level, as early as October 2019, the Shanghai Branch of the People’s Bank of China issued a financial briefing entitled “Beware of the “Fishing Shoes” Craze, and Effectively Prevent Financial Risks”, which clearly stated that the resale of domestic sneakers has a “Footing Craze”. The “Fried Shoes” platform is really a fancy capital game with drums, reminding institutions to pay close attention and take effective measures to prevent such risks.
The briefing mentions that “shoes speculation” transactions are showing a trend of securitization, with huge daily trading volume; some third-party payment institutions provide leveraged services such as installment payments for “shoe speculation” platforms. The entry of leveraged funds has contributed to financial risks; operations are black boxed. Once the platform “runs off”, it is easy to cause mass incidents.
Subsequently, sneaker trading platforms such as nice and poison have been rectified many times.
Xiao Chen discovered that more and more of his peers who had made a lot of money from “fried shoes” have changed careers in the past two years. “On the one hand, with the exception of some popular big hits, other products are getting less and less profitable, and big hits are hard to get in stock. Moreover, many brands and trading platforms have become more and more strict with regard to products with abnormal prices. , If a lot of goods can’t be sold out, or the price doesn’t meet expectations, then it’s all in your hands.”
Lao Wan, a merchant who has been reselling sneakers in the secondary market for many years and has reached the top ten in the country, has been in business for more than four months. “There is no way, the goods that can’t be shipped can only be piled up in the warehouse, and the inventory of tens of millions of dollars has been lost.”
After being so worried, Wan Pao made up his mind to dispose of the inventory, and then vacated the building block bear. “You can do anything, the sneakers will never be touched again in this life.”
Image source: Lao Wan’s circle of friends
Another shoe ring veteran Da Zhuang (a pseudonym) who has been in the business for nearly ten years told Zhongzheng Jun that in addition to sneaker merchants, the shoe ring also includes a series of industries such as shoe boxes and sneaker appraisers, but it is not easy to do now. “The 2017-2019 wave was the craziest period in the circle. Let alone scooping shoes, it is a better sneaker appraiser (identifying the authenticity of the sneakers bought by consumers and issuing the appraisal results). The fee for identifying a pair is a few yuan. It ranges from dozens of yuan, and the monthly income is more than 50,000. It is easy, and there are more than 100,000. Now there is no comparison with that time, and many people have left the circle.”
Da Zhuang said that apart from the dozens of favorite sneakers in his home collection, he hasn’t played sneakers for many years. “Don’t do it, don’t do it, I’m afraid, I’m going to do business now. Isn’t it just leeks if I still enter the market?”
(Editor in charge: Zhu He)
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