Payment data reflects the popularity of holiday spending, National Day holiday, UnionPay transaction amount reaches 2.72 trillion yuan
Payment data refracts holiday consumption enthusiasm
UnionPay transaction amount reached 2.72 trillion yuan during National Day holiday
According to the latest data from China UnionPay, during the National Day holiday (October 1-7), UnionPay network transactions amounted to 2.72 trillion yuan, and the number of transactions was 4.863 billion. The average number of transactions per day increased by more than 30% compared with the National Day holiday last year.
—— Behind the 2.72 trillion yuan is the continuous release of consumption vitality in various regions.
In the past National Day holiday, the Tianhe Road business district in Guangzhou was full of tourists. “Intestinal vermicelli, barbecued pork, Tingzi porridge… When I come to Guangzhou, I want to take my family to taste the food!” said Ms. Kong, a tourist from Liaoning. The National Day holiday coincides with the 2021 Guangzhou International Shopping Festival, and many citizens and tourists come to check in.
According to UnionPay data, during the National Day holiday, the average daily transaction value of shopping, catering, and ticket sales in scenic spots increased by 31%, 28%, and 24% respectively compared with last year’s National Day holiday; Hainan, Gansu, Tibet and other places had the largest increase in transaction value, becoming a hot spot for travel area. “From the UnionPay data, consumption during the National Day holiday is full of vitality, and peripheral consumption and experiential consumption are favored by consumers.” said Hu Wei, a data analyst at China UnionPay.
——Behind the 2.72 trillion yuan is the increasing demand for personalized consumption.
“I drove with a few friends to experience outdoor camping.” Mr. Liu, who lives in Shanghai’s Pudong New Area, said. He went to Decathlon stores to buy waterproof tents and camping mattresses, which cost nearly 4,000 yuan in total.
Driving and outdoor camping are the embodiment of consumers’ pursuit of personalized and quality consumption. According to UnionPay data, during the National Day holiday, the car rental business is heating up especially, and the average daily consumption of car rental scenes increased by 36% year-on-year compared with last year.
——Behind the 2.72 trillion yuan, mobile payment is increasingly entering life.
In Nanjing, Jiangsu, the QuickPass app has issued more than 500,000 consumer vouchers to the citizens; in Weifang, Shandong, UnionPay and the Taihua business district have built a demonstration street for QuickPass…UnionPay data shows that during the National Day holiday, purchase through the QuickPass app The amount of cloud shadow tickets has more than tripled.
According to data from the Central Bank, in the second quarter of this year, banks across the country processed 67.392 billion electronic payment transactions with an amount of 745.74 trillion yuan. According to industry insiders, the continuous growth of the scale of mobile payment business has strongly promoted consumption and expansion of domestic demand. (Reporter Ge Mengchao)