The long-lost “promotion” of the Chengdu property market is here again.
During the “May 1st” holiday, although there is no housing selection project in Chengdu, there are 6 residential projects in Chengdu before the festival. In order to attract popularity, during the “May 1st” holiday, various real estate projects have started the “snatch-up” mode one after another, and marketing methods such as special price houses, house purchase subsidies, free parking spaces, and on-site activities have appeared in turn.
Perhaps this is just the beginning of this year’s Chengdu property market promotion war. According to incomplete statistics from the “Daily Economic News” reporter, more than 50 real estate projects are expected to enter the market in Chengdu in May, including both pure new projects developed by branded real estate companies and many “double-limited” real estate projects in 2021.
Promotions are back on the market
“This year’s ‘May Day’ holiday, 40 to 50 groups of customers visit every day, and no one in our sales office has a holiday.”
On May 2, when a reporter from “Daily Economic News” consulted as a house buyer at Jinyuntianfu, an internet celebrity real estate located in Yixinhu, Tianfu New District, Chengdu, the real estate consultant Zhang Shan introduced that since the project is expected to be held during the “May 1st” holiday After the evidence collection, the number of people who came to see the house recently increased significantly.
The reporter saw at the scene that before 3 pm, the sales department of the project was already crowded with buyers who came to consult. “In the past few days, except that there are fewer inquiries during the noon break, the rest of the time everyone is basically busy receiving customers.” Zhang Shan said.
According to Zhang Shan, Jinyun Tianfu is “expected to have an average price of 16,000 yuan per square meter.” The reporter learned from the field visit that the current price of new and second-hand houses around Jinyun Tianfu exceeds 20,000 yuan/square meter. The price difference of 4,000 yuan per square meter may be one of the reasons why Jinyun Tianfu is so popular.
The sales office of a real estate in Chengdu Image source: Photo by reporter Chen Li
However, in sharp contrast to the many on-site consultants of Jinyun Tianfu, it is a real estate project located in the east of Chengdu. The reporter saw in the sales department of the real estate that Liao Liao, the on-site consultant, and several real estate consultants were doing their own things leisurely.
“There are not many people who come to see the house during the holidays, and it is no different from usual.” Li Ai, a real estate consultant for the project, said that although everyone did not arrange a vacation this “May Day”, “it seems that there is nothing to do.” .
noteworthyI mean,nowyears sinceAffected by factors such as market downturn and the epidemic,Preferential promotions in the new housing market in Chengdu are rare.And as the month of MayA batch of real estate is about to enter the market,forto attract purchasestenants, many buildingsDuring the “May 1st” period, the disk launched various forms ofPreferential purchase measures.
From April 30th to May 4th, Longhu will bring 500 sets of preferential housing, and there will be activities such as “Five Surprise Treasures”, “51 Fun Carnival” and “Up to 4% Discount”. Xingcheng Habitat has launched four major discounts for “May 1st” home purchases: a 8.5% discount on existing homes, a 30 million home purchase subsidy for a limited time, a low-interest decoration loan from 3%, and a 20-year parking space usage right.
In addition, the “May 1st” special room of Habitat Yuexiu and Yuelin language projects can be directly reduced by up to 180,000 yuan, and the “May 1st” gold Monday sale price of Hong Kong Dragon Midea’s future project can be saved by up to 188,000 yuan.
According to the reporter’s understanding, many real estate projects in Chengdu have also launched “May 1” special activities. For example, China Green Cambridge launched the “May 1st” farm carnival, where you can participate in hand-made micro-landscapes and other on-site activities; Greentown • Sichuan Cuisine Town launched a forest camping party; Wanda No. 1 invited the Children’s Drama Club to perform classic fairy tales, and held sports on site Themed photography exhibition, etc.; China Resources Land Jiangcheng Jiuli held the Island Camping Festival, the Island Parent-Child Sports Meeting, etc.
In addition, some new projects choose to be unveiled during the “May 1st” period, such as Shoukai Jindi·Luming North Lake in Longtan Temple, Jiulian Mingxin·Zhishan Yaju in Wenjiang District, COFCO Poly·Tianfu Time Zone, the first TOD project in Tianfu New Area Wait.
A real estate under construction in Chengdu Photo source: Photo by reporter Chen Li
Second-hand real estate agents usher in the holiday
Different from the new housing market, the second-hand housing agency stores in Chengdu ushered in a rare holiday on “May Day”.
“Almost all of our stores this year have been closed except for the staff on duty in the first two days of the holiday.”This morning (May 3),Chengdu High-tech Zonechain homeZhang Ting, a staff member of a store, said in a telephone interview with a reporter from “Daily Economic News”“Everyone put the ‘May Day’ holidayGoing out to play, there are very few people who come to see the room.”
In the WeChat Moments, the reporter also saw that many intermediaries shared their living conditions in the two days before the “May 1st” holiday: fishing, visiting the park, shopping… “It’s been a long time since the May 1st holiday was like this, before the May 1st holiday. They are all at work.” Zhang Ting said with emotion.
But on the first day of work after the holiday (May 2), Zhang Ting and a wave of intermediaries were “pulled” to Meishan Tuoke. “Projects that sell well in Chengdu’s new housing market don’t need our channels to help, and projects that don’t sell well are worried about cost and will not find channels. Therefore, the new housing projects we represent are generally suburban projects.”
In fact, recently, with the decline of mortgage interest rates and the shortening of lending time in Chengdu, the second-hand housing market has significantly recovered.
Data from Datang Real Estate showed that in March, 13,858 second-hand houses were sold in Greater Chengdu, an increase of about 85.12% from the previous month; 13,200 new houses were sold, an increase of about 26.95% from the previous month. This is also the first time since 2018 that the monthly transaction volume of second-hand housing exceeds that of new housing in Chengdu.
Data source: Datang Housing
In the past April, 12,443 second-hand houses and 11,918 new houses were traded in Greater Chengdu, and the monthly turnover of second-hand houses continued to exceed that of new houses.
“Now that homeowners’ expectations for the market have rebounded, homeowners who are not in a hurry to sell their homes want to wait. Some buyers hope that sellers can sell at a lower price. The tug-of-war between buyers and sellers has also made April less than March.”
Zhang Ting revealed to the reporter of “Daily Economic News” that although her store is in the highest housing price area in Chengdu, in the past few months, the transaction performance of the store has been less than 200,000 yuan.
(At the request of the interviewee, Zhang Shan, Li Ai, and Zhang Ting are pseudonyms in the text)
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Source of cover image: Every photo by reporter Chen Li
