Energy drink, a market that in Italy is worth over 142 million euros, equal to 43 million liters. San Benedetto focuses on this segment with two drinks: San Benedetto SB Energy Super boost and San Benedetto Fruit & power. The first is an energy drink based on taurine, caffeine and B vitamins that contribute to normal energy metabolism and the reduction of physical fatigue. The drink is sold in a 0.25 liter can with colorful graphics with references to the energetic world of superheroes. Instead San Benedetto Fruit & Power has a tasty and fresh alternative to coffee, with all the goodness of fruit in natural mineral water and the energy of caffeine and taurine, zero added sugars, for a refill at breakfast or an energizing break. Thus the Total Beverage Company, led by Enrico Zoppas, president and CEO of Acqua Minerale San Benedetto SpA, strengthens its product portfolio for a 100% Made in Italy energy charge. The energy drink segment last year recorded a growth of 44% over 2020, one fifth of which, about 8 million liters sold in the Ho.Re.Ca. channel. with a quarter growth over the previous year. «We are thrilled to be part of a rapidly growing segment such as that of energy drinks, with the opportunity to present the first drinks under the San Benedetto brand – explains Vincenzo Tundo – sales and marketing director for Italy -. With this entry, we are not only completing our product portfolio, but we are getting closer to new consumer targets, involving a large number of consumers looking for innovative products in a segment that continues to grow today with excellent results “. San Benedetto focuses on a promise of energy for the most demanding consumers.
San Benedetto enters the energy drink market
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