Second hand economy, Italians are crazy about second hand goods. The circular market that helps the environment
The Italians they buy more and more used things, a constantly growing phenomenon linked to various reasons. There second hand it is an increasingly consolidated behavior, it is practiced with pride and awareness as sustainable and circular choice, as well as trendy. The Second Hand Economy Observatory conducted by BVA Doxa for Subito, now in its tenth edition, shows through the results of the survey 2023 the passage of the sale of used vehicles from minority behavior and functional a truly consolidated trend. The Second Hand Economy Observatory shows growing results in relation to all the main parameters analysed.
DOXA FOR NOW: SECOND HAND ECONOMY OBSERVATORY 2023
If in fact in the 2014 the second hand was still lived with prejudice by Italians who practiced it in case of need, in 2023 it definitively established itself as a consolidated purchasing behavior and top of mind for the 61% of those who practice it, therefore it represents the first choice for every type of need. The frequency is growing (76% of buyers and 71% of sellers declared that they go second hand at least twice a year) and the number of objects purchased or sold (for 81% equal to or greater than in the previous year). previous). The overall turnover generated has reached the peak of 26 billion euros (+44% compared to the first year of survey), which represent 1.3% of the national GDP.