Sinochem Modern Agriculture and China Enterprise Rainbow Investment Sign Strategic Cooperation Agreement
Beijing, China – Sinochem Modern Agriculture Co., Ltd. and China Enterprise Rainbow Investment Management Co., Ltd. have officially signed a strategic cooperation agreement on July 8, 2023. The agreement aims to promote the development of the Modern Agriculture Platform (MAP) model and create a new ecological operational model for the wine industry with a focus on digitalization of wine and food.
The signing ceremony was attended by prominent figures from both companies, including Wang Wenbin, Director of Sinochem Modern Agriculture’s Quality Agricultural Products Strategic Account and Head of National Wine and Food Business, Zhang Haotian, Director of Sinochem Modern Agriculture’s Quality Agricultural Products Strategic Account, Wang Jie, Chairman of Guizhou Chunliangyuan Agricultural Technology Co., Ltd., Guizhou Chunliangyuan Agricultural Science and Technology Co., Ltd. Xu Lin, the general manager of the company. They were accompanied by Zhu Xianying, Chairman of Zhongqihong Investment, and leaders of the company, Zhang Ganhui, and Xu Zhengwei.
The cooperation agreement will enable extensive collaboration between the two parties in the digital cultivation, production, and sales of wine and food. This collaboration will cover multiple areas, including technological innovation, marketing, resource integration of wine production supply chains, and the establishment of a digital wine and food platform. Sinochem Modern Agriculture, as the main operator of Syngenta Group’s China MAP and digital agriculture business, will play a crucial role in building a bridge between consumption upgrades and new farmers. They aim to provide agricultural production and sales services throughout the entire traceability process, ensuring high-quality and customized wine and food products.
Sinochem Modern Agriculture will leverage Zhongqihong Investment’s deep and stable supply chain strategic cooperation system in the domestic wine industry to establish a MAP demonstration base for wine and grain. This base will create a comprehensive control and traceability system, providing wine companies with high-quality and customized wine and food products. On the other hand, Zhongqihong Investment Management Co., Ltd. will leverage digital technology and supply chain platforms to improve the operational efficiency of the entire ecological chain of the wine industry.
Both parties have already reached a consensus on the cooperation direction and operation mode prior to the signing of the agreement. They aim to establish a solid foundation in the fields of “wine and grain order planting, wine industry supply chain resources, quality control and traceability, and industry standard construction.” The cooperation and sharing of resources between Sinochem Modern Agriculture and China Enterprise Rainbow Investment will strengthen collaboration and promote digital cooperation in China’s wine and food industry. This partnership will accelerate technological innovation, improve the quality and efficiency of agricultural products, and contribute to the modernization of China’s agriculture industry. It will also innovate the business ecological model of the wine industry chain while enhancing the brand image and international competitiveness of Chinese agricultural products.
With this strategic cooperation agreement, Sinochem Modern Agriculture and China Enterprise Rainbow Investment are committed to achieving mutual benefit and creating win-win results. Together, they will contribute to boosting China’s wine and food industry to a higher level and further promote the country’s agricultural modernization process.