Strive for “Newness” and Pursue “Quality” for the Future–Listen to the Voices of Foreign Trade Companies at the Canton Fair
Xinhua News Agency, Guangzhou, April 30
Reporters: Han Jianuo, Wang Yuhao, Ding Le
Kitchen and bathroom spaces full of design, smart home decorations full of AI technology, household items that highlight fashion trends… Focusing on the theme of “quality home”, the second phase of the 135th Canton Fair came to an end on April 27 at the Pazhou Complex in Guangzhou. The third phase with the theme of “Better Life” will be launched on May 1.
After 67 years of experience, the Canton Fair has become increasingly popular among domestic enterprises–
“Participating in domestic and foreign exhibitions is one of the important ways for our county’s foreign trade companies to expand markets. Especially under the current severe foreign trade situation, companies’ desire to participate in exhibitions is even more urgent.” Lan Shouming, director of the Shandong Cao County Commerce Bureau, told reporters.
Cao County, located in southwest Shandong, has a long history of forestry industry and has nearly 10,000 forestry processing companies. Its products are exported to 185 countries and regions including the United States and the European Union. At the second phase of the Canton Fair, among the 55 exhibiting companies in Cao County, 51 were wood products and furniture export companies. The main products exhibited included weaving and rattan iron crafts, furniture, home decorations, etc.
Shandong Yashang Famous Home Furnishing Co., Ltd. has not participated in the Canton Fair since 1986. It has expanded its “circle of friends” and learned about new trends in the industry at the fair every year.
“The new sofa we brought this year has a color that is favored by young people. The appearance design also follows ergonomics and is more intelligent in function. It is welcomed by the market.” Li Jinliang, general manager of the company, believes that as competition becomes increasingly fierce, although buyers are price-sensitive, there is still a huge market demand for high-quality and affordable products.
Make efforts towards “new” and continue to stabilize foreign trade orders with new products–
Many exhibitors reported that international buyers have higher requirements for the “quality-price ratio” of products this year, which forces foreign trade companies to continue to innovate and continue to better meet the diversified needs of customers with high-quality and affordable products.
The reporter learned that there were 9,820 offline exhibitors in the second phase of the Canton Fair, including more than 1,400 high-quality enterprises with titles such as national high-tech enterprises, individual champions in the manufacturing industry, and special new little giants, an increase of 300 compared with the same period of the previous session.
Electric pepper grinder, small coffee grinder, electric wine bottle opener… Guangdong Zhuhai Keli Tong Electric Co., Ltd. brought a series of simple-designed “small home appliances” that attracted many buyers.
Sales Director Wang Jingsong showed reporters a two-in-one electric grinder set, one for grinding salt and the other for grinding pepper. “Our products sell well in European and American markets, mainly due to our emphasis on consumer demand.”
Seek the future with “quality” and continue to improve quality and upgrade to show the new style of Made in China–
Guangdong Chaozhou Qingfa Ceramics Co., Ltd. designs ordinary ceramic cups into a variety of styles with different thicknesses, shapes, interlayers, etc. to meet the diverse needs of consumers.
“When people sip a drink, the gathered cup mouth allows the aroma of the drink to gather while smelling it; the double-layered cup has a better heat preservation effect.” said Cai Anyang, deputy general manager of the company. Cai Anyang told reporters that the current global trade competition is fierce, which requires foreign trade companies to not only improve quality but also pay attention to concept upgrades to provide consumers with a full range of customized service designs. “We customize what the customer wants, and what the customer doesn’t expect, we think of for him and do it before he does.”
The reporter observed at the Canton Fair that in addition to pursuing more intelligence and quality, integrating green concepts into product innovation is also the consensus of many exhibitors.
Ke Jie, manager of the export sales department of Zhejiang Aishida Co., Ltd., told reporters that in order to alleviate the problems of large volume and high packaging material consumption of pot products, the company has designed some pot handles to be detachable and can be folded into the pot to reduce the overall volume; The pot shape is designed to be stacked and transported in a set of “small pot into large pot” to reduce the consumption of packaging materials.
“The thermos cup we are focusing on displaying at this Canton Fair is characterized by environmentally friendly materials. It is not only very portable but also has a longer service life. Many European buyers have expressed interest.” The person in charge of Guangzhou Fengzun Household Products Co., Ltd. said, In the next step, we will continue to explore and launch more environmentally friendly and energy-saving core products. “Only by continuously strengthening the research and development of new materials and new technologies can we better meet the new needs of the market.”
According to statistics, there may be more than 1 million new products on display at this Canton Fair, including more than 450,000 green and low-carbon products. The emergence of more innovative, high-quality, low-carbon products has become a shining “business card” for Chinese manufacturing to expand into the international market.