Here we go again. A Tesla model, capable at the launch of attracting the attention of the world press, of contributing to the increase in share value and heralded as a real “Copernican revolution”, extends its real debut on the road by years. This time the protagonist is the Cybertruck pickup, unveiled for the first time in November 2019 on the occasion of a spectacular presentation in perfect Tesla style. In full compliance with the Californian company’s communication strategy, technical features, bulletproof glass, prices and engines were unveiled at the launch, all emphasized by Musk’s media skills. A production date had also been communicated, initially set at the end of 2020 with arrival in the first months of 2021. Always respecting Tesla’s modus operandi, it was immediately possible to book the Cybertruck online with a payment of only 100 dollars. . Result? Five days after the launch, a tweet from Elon announced the 250,000 orders.
Tesla Cybertruck 2022 pick-up, production stop
Despite the proclamations, tweets and media attention, to date the news on the production of the Tesla Cybertruck is not the most encouraging. Although it is still bookable on the official website, the date of possible production has disappeared. Not only that: in the timeline of the Austin plant in Texas, where it will be produced, the Cybertruck is no longer present, underlining the postponement of the start of production to a later date. To make a comparison with a direct competitor, Ford has decided not to excessively lengthen delivery times, to close the pre-orders of the F-150 Lightning electric pick-up after reaching 200,000 contracts The umpteenth delay should open a broader reflection on the media treatment reserved for Elon Musk’s company.
If on the one hand it is sacrosanct to underline its merits and peculiar characteristics, such as having built an infrastructural network capable of decreeing the success of its models and above all having understood the real potential of the electricity market before the premium manufacturers, on the other hand we should start to evaluate the models in the dealership and not the spectacular presentations. A few examples? “The incredible” Tesla Roadster 2.0, announced in 2017 with over 1000 km of autonomy and 400 km of top speed but has now disappeared from production plans. Or the Model S Plaid +, with 1020 horsepower and 840 km of autonomy, first idolized by the press and fans of the brand and later canceled with a tweet from Musk; “Plaid + is canceled. There is no need, because the Plaid is already enough.