Industry big names gathered to the advertising feast
The 28th China International Advertising Festival opened in Xiamen yesterday
Yesterday, the 28th China International Advertising Festival opened at the Convention and Exhibition Center. The picture shows the public admiring an exhibition of outstanding advertising works.
Xiamen Daily News (Text/Reporter Wu Junning/Reporter Zhang Qihui) Yesterday, the 28th China International Advertising Festival opened at the Convention and Exhibition Center. Industry summit forums, innovative media promotion, massive brand displays, event awards announcements… This is not only a gathering of advertisers, but also a cross-industry creative carnival for the entire industry. More than 2,000 companies and national advertisers, media professionals, and brands gathered in Xiamen to participate in this cultural feast of advertising media and creative circles.
National advertising market size
This year is expected to break trillions
Through activities such as the China International Advertising Festival, the resources and strengths of relevant government departments, digital agencies, and enterprises in the advertising industry are constantly gathering to promote the development and growth of the industry’s healthy standards.
Ren Xianliang, vice chairman of the Social Construction Committee of the National People’s Congress and chairman of the China Federation of Internet Social Organizations, said at the opening ceremony that the Internet advertising market has accelerated its evolution in advertising forms, business models, and delivery methods, showing emotional and private domains. , The characteristics of marketing and socialization should pay more attention to “the right value, the line of law, and the law of the industry”.
“The scale of my country’s advertising market is expected to exceed the 1 trillion mark this year.” Chai Baoguo, Director of the Advertising Supervision and Management Department of the State Administration for Market Regulation, said that the iterative digital technology innovation and the vigorous development of the digital economy will drive the advertising industry to fully implement digital transformation. Promote the leapfrog development of the advertising industry.
“For many years, China has become an important participant in the global marketing communication industry, and the scale and importance of China’s advertising industry are growing rapidly.” International Advertising Association Chairman and Global President Joel Edmund Netty said via video, through Organizing industry events such as the China International Advertising Festival, Chinese advertising continues to bring new perspectives and inject fresh vitality into the global marketing communications industry.
Creative elites in the advertising industry start high-end dialogue
A total of 13 summit forums were held during this advertising festival, bringing together creative elites in the advertising industry to launch professional keynote speeches and high-end interactive dialogues. The Chinese advertising industry awards, the Yellow River Award and the Great Wall Award, which have received much attention, will all be announced today, and outstanding works will be released at the award ceremony.
The main forum of the advertising festival has the theme of “Helping the “Double Cycle” and Empowering the “National Product Trend”, including many industry leaders including Baidu, Ali, JD, Kuaishou, iQiyi, Focus, Diss and other corporate executives Share wisdom and opinions, accurately grasp the pulse from different dimensions, analyze the market changes in the new pattern of “dual cycle” development, and crack the empowerment way of the rise of the national brand.
In addition, the “Advertisers Tucao Meeting” that includes Han Qiaosheng, Liu Jianhong, Shi Yan, etc., and the content business conference gathered by talented people will also take turns to take place today. Senior veterans in the advertising circle, well-known experts, corporate executives, and Internet Live marketing experts, etc., as guests, conducted in-depth interactions and shared opinions from multiple dimensions such as daily experience exchanges and business discussions.
Five professional exhibitions present new creative elements
As an international, professional, and diversified advertising industry event, this year’s China International Advertising Festival introduces the old to bring forth the new, the world’s outstanding advertising works exhibition, the great country good product innovation joint exhibition, the media·advertising enterprise exhibition exchange meeting, the four new advertising exhibition, China outdoor media The five major professional exhibitions, including the Innovation Experience Hall, inject new elements, show new ideas, and integrate new technologies. The gathering of well-known brands, emerging technologies, and core resources, and the creative interaction and immersive experience of each booth attracted many citizens to visit the exhibition and learn dry goods yesterday.
At the four new advertising exhibitions focusing on new equipment, new technologies, new materials, and new media, we can see technological innovation, industrial innovation and product innovation that are at the forefront of the times; the great country good goods innovation joint exhibition focuses on the new trend of domestic products, Yili, Brands such as Jiannanchun, Anta, and Qipai exhibited a wonderful interactive journey to unlock new life, experience new aesthetics, and enhance new creativity; the world’s outstanding advertising works exhibition brought together a series of award-winning works at home and abroad, and also passed public service advertisements. The power of good; Media·Advertising Enterprise Exhibition and Exchange Conference provides an excellent place to share opinions and resources for brands, media and industry professionals.