Marriage between two startups: the Neapolitan Citel Group acquires 100% of the Milanese company Competence&Digital. The first is a company that has been developing artificial intelligence solutions and innovative services for the digital transformation of companies and public administration bodies for over 20 years; the second, one design company specialized in service design and customer experience design.
With the finalization of the operation, the Neapolitan innovation company expands its offer of transformation services digital and, in particular, it aims to make organizations and their business evolve towards more usable and sustainable digital solutions for their users, through innovative methodologies such as service design and design thinking. Following the merger, the company expects to be able to reach 18 million in turnover in 2021.
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Competence & Digital
The Milanese company Competence & Digital in 2020 achieved a turnover of about 1.5 million and over the years has developed projects for clients of the caliber of Insurance Alliance, PSA SpA Group, Catholic University of the Sacred Heart and Luxottica, recently supporting Citel Group itself in the creation of the design and “usability” of digital applications to support strategic business processes in the transport sector (especially by sea) and in the pharmaceutical sector. The acquisition of Competence & Digital will allow Citel Group to expand its portfolio of skills that enable the digital transformation of companies, in particular by internalizing the activities that affect the customer experience, intuitiveness of use and the design of digital applications, solutions of artificial intelligence and mobile app. With the operation, all 15 Competence & Digital employees will join the staff of 200 Citel Group professionals and Alessandro Ilarda, CEO of the Milanese customer experience boutique with twenty years of experience in the digital design sector, will become the new chief digital officer of Citel Group.
Citel group
Citel Group, which in 2020 generated revenues of 13.5 million euros through the business developed in Italy and Brazil (has offices in addition to Naples also in Milan, Genoa, Rome, San Paolo and Rio De Janeiro). “We have ambitious goals for the future and we are particularly satisfied with the acquisition, because it allows us to add a fundamental piece to the completion of our offer – explains Valerio D’Angelo, CEO of Citel Group – Never before has digital transformation been like now. it is assuming a central role for the development and competitiveness of our country. A shared drive towards innovation that has led us to further strengthen our technological proposal to offer solutions and services, not only highly performing, but also aesthetically appealing and increasingly intuitive and simple to use. In this context, the contribution of Competence & Digital will be invaluable for our industrial plan which envisages the achievement of 50 million in turnover over the next three years », concludes D’Angelo.
Alessandro Ilarda CEO and Co-Founder of Competence & Digital adds: «The pandemic has brought new challenges to the market, dictated by an unprecedented acceleration in digital transformation, defining new needs, problems and opportunities born from an unexpected context. In this moment more than ever it is important to develop new models and technologies that create an accessible and sustainable customer experience, but quickly applicable. The new context has led to new scenarios and needs, such as the now famous Phygital approach, which will be increasingly central in supporting the user in a multi-channel experience, moving from the physical to the digital world and vice versa ».