Gold prices continue to rise and gold jewelry reaches a maximum of 650 yuan per gram
In the past week, the international gold price has continuously hit record highs, and the gold price in the domestic market has also been on a strong trend. The gram price of many brands of pure gold jewelry has even exceeded 655 yuan, driving consumers’ purchasing sentiment and leading many young people to buy bank gold bars and visit gold shops to strike gold.
The reporter visited gold jewelry stores and found that in recent days, the gram price of domestic pure gold jewelry of many gold brands has increased by about 5 yuan per day, and yesterday it exceeded 655 yuan per gram. In a jewelry store at SM Department Store, many citizens were seen choosing gold jewelry, citing reasons such as preserving value and personal preferences.
The person in charge of the store mentioned that during the peak gold consumption season before the Spring Festival, gold pendants and braided rope jewelry with small weights were popular. However, as the price of gold rises, customers are showing more interest in gold bracelets and necklaces with larger weights. Sales volume at the stores has increased by 25% year-on-year.
Additionally, the “new method” of using gold bars to make gold jewelry is gaining popularity among young people. The manager of a jewelry store on Daxue Road mentioned that they receive several inquiries on WeChat daily regarding gold recycling. Many customers are also opting to get gold jewelry after purchasing bank gold bars due to their high purity and low brand premiums. This trend is especially prominent for weddings, with larger gram numbers being considered more cost-effective.
Master Wen, the person in charge of the jewelry store, highlighted the price difference between basic bracelets and those from brand stores, with potential savings of thousands of yuan when purchasing gold bars and converting them into jewelry. This alternative method of investing in gold is being embraced by many young consumers seeking value and cost savings amidst rising gold prices.