The perception that things would go well had been there from the first day, when last Sunday the presence of the president Sergio Mattarella and the long queues at the Fiera Milano turnstiles comforted the organizers and exhibitors of Supersalone, the special edition of the Salone del Mobile in Milan, which closes today. The numbers confirm that perception, with over 60,000 admissions in six days “exceeding all expectations” say the organizers.
The Salone del Mobile, also in this unprecedented guise, thus confirms itself as a fundamental business and image tool for the furniture sector, but also for Milan and the country. An unpublished edition that acts as a flywheel for the sixtieth edition of the review, scheduled from 5 to 10 April 2022.
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The new and transversal format, curated by the architect Stefano Boeri and an international team of exhibitors “, pleased exhibitors and visitors: 425 were the exhibiting brands, of which 16% were foreign, plus 170 young students from 22 countries and 39 independent designers. In terms of visitor turnout, the attendance was over 60 thousand, in six days from 113 countries. More than half were sector operators and buyers (47% from abroad). Almost 1,800 accredited journalists from all over the world.
«We close this edition of the Salone del Mobile.Milano with great satisfaction and a lot of emotion – comments Maria Porro, President of the Salone del Mobile.Milano -. It was important to take a first but decisive step, to be there and to give a signal to the whole country. We succeeded, thanks to everyone’s work. Choosing to give life to this “supersalone” implied a good dose of courage and an important assumption of responsibility towards the whole system and the entire supply chain that needed a physical and concrete opportunity, not only symbolic and digital , to push on the accelerator of a restart that is already a reality ».
“This event has for us the flavor of the challenge won, the result of the courage and desire of our entrepreneurs to get involved, seizing the great opportunity to compete with a precious experimentation – says Claudio Feltrin, president of FederlegnoArredo -. The supersalone has been able to combine design, sustainability, quality, research, innovation, culture and food in an innovative formula based on the exceptional nature of the moment: the flagships of the entrepreneurial fabric of our country “.