The annual Double 11 is here again! On September 2, Chuuxue, Vice President of Alibaba and Vice President of Tmall, officially announced the pace of Double 11 this year at the Alibaba M Summit.Fuxue said that this year’s Double 11, like last year, still maintains the “nunchaku” rhythm design and is sold in two stages. The two sales periods are November 1st-3rd and November 11th.
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Correspondingly, this year’s pre-sale time is also divided into two waves. Consumers do not need to stay up late for pre-sales. The two pre-sales time are advanced to 20 o’clock in the evening: the first wave of pre-sales will be launched at 20 o’clock in the evening on October 20, and the second wave of pre-sales will be launched at 20 o’clock in the evening on November 4.
Double 11 is Tmall’s first online promotion on November 11, 2009. At that time, the number of participating merchants and promotion efforts were limited, but the turnover was far beyond the expected effect, so on November 11, Tmall held a large-scale promotion. The fixed date of the event. 2021 will be the 13th Double 11 shopping carnival.
In 2020, Tmall double 11 global carnival season (November 1-11, 0:30) real-time turnover exceeded 372.3 billion. Among them, on November 11, a total of 675 million express parcels were processed nationwide, an increase of 26.16% year-on-year and a record high.
Among the major brands, from November 1st to 11th at 1 o’clock last year, 70 home appliance 3C brands such as Apple, Huawei, Midea, Haier, Gree, Xiaomi, Dyson, etc. had a turnover of over 100 million on Tmall Double 11.
Live streaming was a new highlight of Double 11 last year. From November 1, 2020 to 12 noon on November 11, Taobao Live created 28 live broadcast rooms with a turnover of more than 100 million yuan.
How much discounts will this year’s Double 11 have, and what is the final result? We will wait and see.
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