But this model is hardly up-to-date in the era of e-commerce. While retail has shifted more and more to the Internet over the past few decades, where shopping giants such as Amazon and Alibaba are pushing down prices with enormous market power, Tupperware has long continued undeterred to its classic sales channels – and also to comparatively expensive products.
Only under CEO Fernandez, who took over in April 2020 after a management chaos, did Tupperware consistently focus on digital sales and was temporarily quite successful. The business thrived during the pandemic, with many people trying out their cooking skills at home. But this boom is now increasingly acting like a flash in the pan.
Also read: “Lidl in particular is often more expensive than the competition”