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UBS wants a paradigm shift – but it’s not that easy, as a look at the bank’s history shows
UBS is still young, but has already experienced more than one setback. Afterwards, a new start is promised – but it takes a lot of time for the new culture to take hold.
What happens when UBS boss Sergio Ermotti retires?
Image: Michael Buholzer / KEYSTONE
UBS – the three letters also represent the widespread belief that large banks are doomed to fail at some point. The history of modern UBS is only 26 years old and supports the paradigm in an exemplary manner.