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Galeotta was that maxi-billposting in Piazza del Popolo in Rome. Zalando, the company specializing in clothing e-commerce, was fined one hundred thousand euros by the Antitrust for “parasitic advertising”. He is the first illustrious victim of a decree approved in full pandemic, on 11 March 2020, by the Conte government. The decree, in addition to a series of organizational provisions on the Milan-Cortina 2026 Winter Olympics and the ATP finals in Turin, also provides for penalties for those seeking to advertise using a very famous sporting event.