Photography: Neil Cohen
״עוטף״ is a tribute project to the settlements surrounding Gaza, a collaboration between the Brothers Restaurant and Neil Cohen’s Kon brand.
“We see in these settlements A story of action and hope, an Israeli story. Inspired by the history and heritage of the settlements, the development towns and the kibbutzim, we designed shirts for 12 settlements, with the understanding that since then and forever and especially right now, we are all partners in destiny. We are all part of a story that continues to be written.’
(from the project website)
The selected settlements and kibbutzim have given their blessing and all profits from the sale of the shirts will be donated for resilience centers who work in the field of dealing with trauma and the recovery of the Otaf settlement communities.
Some of the shirts in the project
In an interview with Yuval Sa’ar in Portfolio he told Neil Cohen that the design idea behind the shirts was “something between the modernist design of the early 1960s and the “absence of design” as if someone in the kibbutz who draws beautifully picked up a design for the shirt.”
The initial inspiration came from the Kibbutz Boror Hail shirt that Eric Einstein wears on the cover of the Shabir album from 1983.
Photo: Menachem Sex
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(song from Shabir)
The great sun always appears on time
The rains are also fine, they fall in their time
The world, as usual, bustles along lazily
But something in the heart cries out to the sky