Source Title: Based on the culture of the ancient city, telling the Chinese story “Wind up Luoyang” ended and set off a global “Luoyang fever”
On December 29th, the legendary drama “Wind from Luoyang” of the ancient Chinese city ushered in the VIP membership finale. As a year-end drama centered on the promotion of Chinese excellent traditional culture, “Wind up Luoyang” not only allows the public to re-understand Luoyang’s cultural heritage, but also uses the power of film and television to drive the public’s attention and love for Luoyang City, and enhance Luoyang’s urban culture Influence, promote the successful landing of the integration model of culture, enterprise and government, and promote the diversified dissemination of traditional culture.
“Wind from Luoyang” uses modern film and television techniques to reproduce the beauty of Luoyang’s mountains and rivers and its historical heritage. Among them, the traditional cultural elements such as food, architecture, clothing, etiquette, etc. broke out of the circle, which quickly triggered a nationwide craze for drama. As of the end of the VIP membership, the peak content of the show on the iQiyi station reached 9257, and the total volume of barrage exceeded 30 million, making it the TOP1 in the total volume of barrage in iQiyi drama series. At the same time, “Wind up Luoyang” also swept the big data lists and social platforms. It not only topped the lighthouse data for 16 consecutive days, but also topped the Guduo heat index rankings for 21 consecutive days, and won the Maoyan popularity list for 23 consecutive days. It won over 2000 hot searches on the whole network, which aroused users’ recognition and praise, and achieved Zhihu Kai score 8.2 and Douban Kai score 7 points.
In addition, the play demonstrates the spirit of “being humble and dare not forget about the country”, and has been recognized by authoritative media such as Xinhua News Agency, Guangming Daily, China Art News, and China Youth Daily. Based on the traditional culture and humanistic connotation in the play, “Wind Up Luoyang” successfully went overseas. It scored 9.3 points in the world‘s largest Asian movie community database MyDramaList, and landed in Singapore, Thailand and other overseas Twitter trends, setting off a global trend “Luoyang fever”.
“Wind from Luoyang” has not only brought about film and television enthusiasm, but also brought the trend of “ancient city fever”. “Wind from Luoyang” takes the form of expression that young people love, and transforms the food culture, etiquette culture, architectural culture, clothing culture, etc. contained in the play into all aspects of clothing, food, housing, and transportation that are familiar to modern people, driving different circles. Young people feel the deep connection between the past and the present, making Luoyang the “hottest” ancient cultural city. Not only that, under the cooperation model of culture, enterprise, and government, the spread of Luoyang’s traditional culture is based on the cultural genes of young people. The first innovative case under the corporate-government integration model.
As the first IP development work in iQIYI’s “China Ancient City Universe”, “Luoyang” uses multiple content forms such as dramas, comics, animations, variety shows, documentaries, stage plays, VR sensations, script kills, derivatives, etc. Covering the diverse online and offline entertainment needs of users, and through the “One Fish Eat More” model, a new business return path beyond advertising and membership has been found, forming a new “IP-centric” business model. At the same time, the revitalization of the IP industry chain also allows young people to experience the strong charm of traditional culture from different perspectives, making Luoyang ancient city culture a “new national trend” sought after by young people today.
Next, iQIYI “China Ancient City Universe” will explore more traditional Chinese cultural IP, starting from Luoyang, extending to Longxi, Dunhuang, Nanjing, Beijing, and Guangzhou, with the help of “Wind from Longxi”, “Dunhuang”, and “Two Beijing Fifteen” Film and television IPs such as “Day” and “Guangzhou Thirteenth Line” develop ancient city culture with different characteristics, show the historical journey of Chinese civilization, and tell traditional Chinese stories under the tide of the times.