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The year that has just ended with its 75th anniversary, marked many significant milestones for Carthusia, the Capri brand, in Italy and abroad: the arrival on the famous Piazzetta dell’Isola Blu, where it transformed the newsstand in what is now the brand’s smallest flagship store – which only houses the eau de parfum and limited editions – the first flagship store in Milan, in the heart of Brera, and the openings in Tokyo and Hong Kong.
The new Milanese space, located in the stretch between via Fiori Chiari and via Pontaccio, is an expression of the meeting between the essence of the Capri spirit and the cosmopolitan dimension of the Lombard capital. In the window, to welcome you, a ceramic work by Magnus Gustaffson, a Swedish designer who creates creative projects for international retail, reinterprets some elements of the mermaid symbol of Carthusia.
On the ground floor, the area dedicated to the discovery of fragrances for the person and the environment, as well as the facial care line, another new addition introduced in 2023, SkinLab. The first floor hosts a photo gallery with iconic images of the international personalities who have made Capri a unique and sought-after destination, known throughout the world, and a space – hence the definition of Casa Carthusia – intended to host tailor-made experiences as well as a calendar of meetings in which complementary expressive forms are compared, inspired by the tradition of the stretch of road in which it is located, a symbol of the creative and cultural exchange instilled by the nearby Academy of Fine Arts.
«The opening in Milan materializes a new point on the trajectory started years ago by the company and brings the expression of Capri to the world, of its colors, of the fragrances, of a generous and unique territory that we have over time distilled, literally, and spread – comments Virginia Ruocco, brand and marketing manager of Carthusia which in 2022 obtained recognition as a historic brand of national interest.