Inspired by everyday objects, 17 models apply the elements of No. 5 to everyday objects to present the brand’s bold and fearless spirit of freedom and the ability to reshape itself, and to inspire us-wear No. 5 perfume, daily change wonderful. Chanel No. 5 subverts people’s perception of everyday objects, transforms functional objects into fascinating luxury items, and pays homage to Pop Art that turns everyday objects into works of art.
Chanel Factory No. 5 Limited Time Experience Store
Chengdu Sino-Ocean Taikoo Li East Plaza
June 29-July 18
For centuries, Chanel No. 5 perfume continued to reshape itself, triggering surprises. To commemorate this representative perfume of this century, Chanel presents a new limited creation series and reproduces its production site, inviting everyone to experience it.
No. 5 perfume series from Chanel No. 5 factory
Brand official map
After a century of baptism, Chanel No. 5 perfume has witnessed the changes of the times. Today, our way of consumption has changed, and the value of an item is no longer limited to its production cost and usage needs. “Everyday items and items that are only used for special occasions are actually of the same value. The focus is on what kind of experience they bring to you.” said Thomas du Pré de Saint Maur, director of global creative resources of Chanel’s Perfume and Beauty Department. The essential oil in the dropper and the shower fragrant in the tea can—this time the creation of No. 5 perfume is limited by imagination, subverting the functionality of 17 daily objects, and once again proves—luxury lies in the feelings that objects bring to us.
Brand official map
The Chanel No. 5 factory symbolizes a return to the original intention. The essence of this concept comes from Gabrielle Chanel’s desire to break the routine and break free. Through the concept of “Chanel No. 5 Factory”, the original packaging of Chanel No. 5—a simple laboratory flask, a functional object—is transformed into a symbol that represents luxury and classics. “Chanel No. 5 Factory” reveals a fact: After a hundred years, the ideas behind the first Chanel No. 5 bottle are still alive and live with Chanel No. 5.
Brand official map
“To separate everyday consumer goods from their usage scenarios and to use Chanel No. 5 artistic elements to package them is a tribute to Chanel’s original creativity: transforming a functional item into a fascinating luxury. The starting point of “Chanel No. 5 Factory” is to introduce luxury experience into daily life.
The creativity of the Chanel No. 5 factory is to perfectly blend the factory-made daily necessities, elements of luxury brands and the representative Chanel No. 5 perfume series.
Brand official map
At the same time, it pays homage to Pop Art that turns everyday objects into works of art. Chanel used this concept to the utmost, presenting this unique limited creation with an immersive experience. “While witnessing the centuries-old legend of Chanel No. 5 perfume, Chanel No. 5 factory also conveyed a belief that the key to staying young is the state of mind: dare to break the stereotypes, dare to break free from the shackles of the world and be yourself, not arrogant, and maintain a light and unassuming attitude Frivolity, the courage to abandon old habits, the fearless heart to break old habits and embrace young people. This is the belief that this limited series wants to convey.” Thomas du Pré de Saint Maur said. An ultra-modern style production site, fully showing how the Chanel No. 5 perfume series turned into a collection, showing how each product is delivered to the hands of Chanel professionals by industrial conveyor belts, and they are the incarnation of the tradition of exquisite craftsmanship.
Brand official map
From June 29, Chanel will relocate this industrial production scene to Paris, London, Monterrey (Mexico), Chengdu, Taipei, Singapore, Hong Kong, Seoul and Kyoto.
Imagine the limited-time experience store paying tribute to Chanel No. 5 as a theme park, immersing people in the classic black and white colors of No. 5 and the colorfulness of pop art.
This delightful immersive experience will lead people to experience the 17 limited creation products of the No. 5 Factory series up close.
Brand official map
Just like being in a factory, people follow these products through different production lines, and then come to the last stop-the factory store, where they can watch interesting and unconventional product demonstration animations.
Chanel has also designed an online version, so that people who cannot visit the limited time experience store in the 5th factory can also experience the Chanel 5th factory.
Brand official map
Wearing Chanel No. 5, everyday life becomes wonderful. The Chanel No. 5 factory applies the No. 5 elements to everyday objects to promote the brand’s bold and fearless spirit of freedom and the ability to always reshape itself.
Brand official map
This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io