Edison Chen, the founder and creative director of CLOT & CLOTTEE, joined hands with Ma Siwei, the manager and rapper of the Chinese street fashion brand A FEW GOOD KIDS. The two started from music, trends, and hip-hop culture to create a series of cross-generational cooperation projects. Inspired by Edison Chen’s “Salute” single released in 2010, the first music creation link was carried out in the recording studio. From Edison Chen to Ma Siwei, from CLOT to AFGK, a dialogue between two generations was opened. Express the two people’s understanding of “Salute” in a directional way.
The two parties also jointly launched the CLOTTEE x A FEW GOOD KIDS joint capsule series as brand managers this time, extending from music to a series of streetwear items including T-shirts, shirts, hooded sweaters, jackets, shorts, and hats. The co-branded capsule series is mainly in black, white and brown tones. The co-branded logo pattern, the theme of “SALUTE”, and the slogan “ALL MY HOMIES FROM NEW SCHOOL TO OLD, SALUTE.” run through the overall design. The application of the Fuwa pattern and the new “Baoquan SALUTE” pattern represents the symbol of friendship between the two streetwear brands, and also interprets traditional Chinese cultural symbols in a unique form.
The new CLOTTEE x A FEW GOOD KIDS joint capsule series will be available on designated JUICE sales channels from June 17th. Interested readers may wish to pay attention.