Sustainability, innovation, but also inflation and geopolitical tensions are the challenges that cosmetics companies are facing in a context revolutionized by the pandemic which has significantly accelerated the change in consumer purchasing habits. Between artificial intelligence, augmented reality and the metaverse, cosmetic brands accelerate investments in hi-tech, all with an eye towards the protection of the environment and society.
These topics – and many others – are discussed in the Beauty Special on newsstands on Tuesday with Il Sole 24 Ore: 24 pages that describe a sector which, according to forecasts by Cosmetica Italia, will record a record trend this year with an increase in revenues of industry by 7.1% to 14 billion euro, driven by exports, which continue to represent over 40% of the sector’s total turnover and which in 2023 should rise by another 10% to 6.4 billion.
In the Beauty Special, interviews with entrepreneurs and managers of leading companies in the sector, analysis and focus on sustainability, the global market and subcontractors, the flagship of Made in Italy – just think that 55% of the make-up worn all over the world comes from ‘Italy – which stand out for their ability to innovate and compete on a global level with a turnover that last year exceeded 1.8 billion euros, up by 8.5% compared to 2021 and the forecast of a further increase of 7.6% for this year.
From manufacturers to products, the Beauty Special also tells us what’s new on display for the hot season, from sunscreens to make-up to perfumes, skincare and body care.