LOEWE to Hold First Large-Scale Brand Exhibition “Crafted World” in Shanghai
Luxury fashion brand LOEWE has announced that its first large-scale brand exhibition, “Crafted World,” will be held at the Shanghai Exhibition Center in the spring of 2024. The exhibition, curated by creative director Jonathan Anderson, will showcase the brand’s long history, Spanish workshop spirit, and commitment to handcrafting.
The exhibition will offer visitors a rich experience of the LOEWE brand world, interweaving art and culture to lead viewers through the brand’s iconic design and cultural cooperation process. It will also emphasize the brand’s development from its origins as a Madrid leather workshop in 1846 into a first-tier international fashion luxury brand.
“Crafted World” will be held in a 1,600-square-meter exhibition hall, featuring an interactive journey through time, space, materials, and craftsmanship. The exhibition will present a large number of art collections related to the brand’s history, allowing visitors to immerse themselves in the world of LOEWE.
The exhibition will also feature interactive exhibition halls that showcase the hot local scenery of Spain, the front row of the Paris show, and the imagination space that inspired LOEWE’s recent series.
The “Crafted World” exhibition will be held from March 22 to May 5, 2024, and will then embark on a global tour. The exhibition will be open to the public, and admission is free. This landmark exhibition is set to be a must-see for fashion enthusiasts and art lovers alike.