RIMINI – Maserati plays rock. Ready to unveil the new GranCabrio Folgore this evening, with an event in Rimini in the heart of the Motor Valley, the manufacturer of the trident has published the official film of the “It turns you on” campaign intended to promote the range of electric cars which will open a new era for the manufacturer. Exceptional testimonial in the short film, produced by Buddy Film under the direction of Gabriele Mainetti, the Måneskin frontman Damiano David who drives in several scenes not only the GranCabrio Folgore but also the GranTurismo Folgore and the Grecale Folgore, filmed with shots inspired by the atmosphere to the Dolce Vita full of that sophisticated but at the same time light-hearted Italianness that the world admires and loves.
A few effective frames that rivet the eyes to the screen and which tell a story where Maserati’s values are highlighted, such as the visionary essence and innovation, which have always been capable of making Modena’s cars unique. The latest of these in chronological order is the GranCabrio Folgore with which Maserati continues its “green” strategy which will lead it to have a battery-powered version for every model on the list by next year before it becomes a producer of only electric cars in 2028 .
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