“Happiness! Happiness!” In the recently broadcast “Longing for Life”, Huang Lei held a pot of hot tea, sitting under the eaves and said to He Jiong happily. Although the simple country life is far from being compared with the splendor of the city, even taking a courier has to row across the river by yourself, but in the program, the guests stay away from the hustle and bustle of the city and live a slow farm life in the countryside. Many viewers are envious.
Although “Longing for Life” is already in its 5th season, the latest Internet score still has a good score of 7.4 points; at the same time, various new forms of slow variety shows are also constantly being updated, such as the first day of “50km Taohuawu”, which was launched recently. Just over 10 million. Regarding the reasons for the success of slow variety shows, Bu Zixiao of Kunming University of Science and Technology believes: “In the fast-paced urban life, people are prone to anxiety and tension. The rise and development of slow variety shows are to a certain extent affected by cultural transformation and spiritual civilization. Boosting demand.”
Find the comfort of the soul in the smoke and fire, slow variety shows to heal the irritability in fast life
How hard is a successful variety show? Find some artists, let them cook, go to the fields, feed the dogs, and chat in the farm life-“Longing for Life”, which premiered in 2017, quickly became the hot variety show of the year, and it still has more than 40 million broadcasts per episode. the amount. The audience’s demand for slow variety shows is largely a projection of reality. They hope to get rid of their daily work and life and enjoy peaceful time in the idyllic scenery.
Compared with programs that emphasize confrontation and winning results like “Running Brothers”, there are no tense game links or difficult tasks in the slow variety show, but through the peaceful living conditions between the guests, the dialogues of natural communication and inadvertently revealing The touching healing story to attract the audience. For example, in “A Longing for Life”, Huang Lei and He Jiong, who are experienced in life, lead the group to work and cook. Zhang Yixing wraps up a thick military coat to test for a tractor driver’s license. Zhang Zifeng is afraid of the cold and puts on two pairs of socks. Yu Chang wore her pajamas with a mask… The audience saw the rare daily state of the artists, and listened to them chatting about the familiar “mortal trivia” in life. Before they knew it, they replaced themselves in the countryside “securely” Quiet life”, and re-examine your real life from the perspective of a bystander. In “50km Taohuawu”, on the one hand, the frequent scenes of “community death” among 15 guests such as Song Dandan and Shu Qi made the audience snicker, and on the other hand, “together to create a paradise 50 kilometers away from the city” program The vision is also admired by the audience. The simple life, the usual ease, and the slow pace of slow variety shows ease people from the real fast life, and bringing warmth and healing feelings to the audience is the key to maintaining the vitality of such programs.
Demonstrate humanistic care and transfer cultural knowledge, and assume the social responsibility of variety shows
The miniature musical instruments that can be played with only three centimeters in length and the “Surfing the River on Qingming Festival” that can only be seen with a magnifying glass amazed the audience for Chinese artisans. The sincere friendship of Xiao Shenyang, Jia Ling and others in the “Spring Outing” family made the audience feel good. It’s both moving and funny… The subject of slow variety shows is not limited to “pastoral life”, and more shows that show the beautiful rivers and mountains of the motherland and the intangible cultural heritage are also loved by the audience. Kong Lingshun, director of the Video Communication Research Center of Guangzhou University, said in the article “Variety Entertainment: From Barbaric Growth to Rational Development”: “From shallow simple entertainment to deep entertainment is an important way out for the development of TV variety entertainment programs, and it is also all variety shows. Entertainment programs are an inevitable requirement for social responsibility.”
Travel, cook, be a farmer, open a restaurant, open an inn… all kinds of slow variety shows in different forms bring fresh spectacles, thoughts, and humanistic care to the audience in different environments. For example, the second season of “Youth Travels” opens a new model of “travel + game”, which allows people to reap sincerity and healing in laughter; “Hahahahaha-I am very happy to meet you” innovative “road comedy” concept, the guests half-work and half-work Tour, experience the hardships of the laborers; in the fourth season of “Chinese Restaurant”, guests boarded the cruise ship, respecting ordinary heroes with delicious food and scenery; “Skillful Detective” focused on hand-made, presenting traditional Chinese skills such as dough sculpture, embroidery, jade carving, woodworking, etc. Harmony and ingenuity; “China in the B&B” explores the secrets and shows the way of life that Chinese people yearn for. These slow variety shows of various forms continue to explore the breadth and depth of history and humanities, allowing viewers to increase their knowledge and reap emotional resonance.
However, the development of slow variety shows has also exposed many problems. Just as there are more qualitative programs, which makes the audience feel aesthetic fatigue; while the short stories told by many guests are moving, but they are inevitably repetitive. The audience who loses their freshness will gradually become bored; some program groups in order to create new highlights, Also began to use similar KPI assessment routines, lost the original intention of “slow”, causing the audience to become “anxious”. To withstand the pressure of ratings and maintain the quality and original intention of slow variety shows, I am afraid that slow variety show producers must first “slow down” their mood. (Reporter Wei Zhong)
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责编：张晓荣 ]
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