ROME – “The opening of our new luxury fashion house in London and the boutique in Shanghai marks the beginning of a worldwide program to introduce our new visual identity into our global dealer network – said Torsten Müller-Ötvös, CEO of Rolls -Royce Motor Cars – We have created a highly contemporary setting that reflects our status as a true luxury home, where customers can discuss any aspect of their order in comfort and privacy. We are delighted to share our vision through this new video, which presents the atmosphere and environment of our homes around the world ”.
Thus, the number one of the historic luxury car brand par excellence (owned by the BMW group), introduced the new highly contemporary visual identity of the brand that will characterize its showrooms all over the world. The new format was launched at what is considered the flagship of the brand, namely the Rolls-Royce Motor Cars London, followed by the Rolls-Royce Motor Cars Shanghai Puxi, to then proceed to global diffusion through the network of 131 showrooms. of the brand in 40 countries around the world.
The video takes viewers on a tour of Rolls-Royce Motor Cars London, in Berkeley Street, W1, in the new heart of Mayfair of the city and under this new identity each showroom of the house of the “Spirit of Ecstasy” will offer customers a relaxed environment. , comfortable, discreet and distinctly contemporary reminiscent of a gallery-style shopping experience. This remarkable visual concept has been painstakingly crafted with the precise intention of firing the imagination: once past the grid-shaped entrance to the Pantheon, customers are invited to peruse the extraordinary art objects within each “cabinet of curiosity ”and to admire the authentic Rolls-Royce materials, which are used to decorate the seats in the bar and lounge areas.
The individual display areas also combine “flesh and blood” cars with striking displays, for a complete immersive experience in the brand. According to the house, the new visual identity is a key component of a long-term program that has seen Rolls-Royce gradually adopt, and then consolidate, its status as a true luxury house. (mr)
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