Micro-Short Dramas: The Path from Internet Celebrity to Long-Term Stardom
Liu Yue
Actor Ning Jing’s recent remarks on a variety show have once again brought the spotlight on micro-short dramas. With phrases like “I paid to watch more than a hundred episodes of those ridiculous short dramas. They are really awesome!” gaining traction, it’s clear that micro-short dramas are making a significant impact on the entertainment industry.
The surge in popularity of micro-short dramas has been nothing short of phenomenal. According to the “2023 China Micro-Short Drama Market Research Report”, the market size for short dramas in 2023 reached a staggering 37.39 billion yuan, marking a year-on-year increase of 267.65%. Productions like “The Son-in-law Wushuang” and “I Was a Stepmother in the 1980s” have set new benchmarks for success in the industry.
Zhao Dongling, a deputy to the National People’s Congress and former deputy artistic director of Shandong Film and Television Production Center, emphasized the need for traditional film and television dramas to adapt to the changing landscape brought about by micro-short dramas. She highlighted the importance of screenwriters crafting better scripts to meet the demands of audiences.
As the industry continues to evolve, members of the National People’s Congress and Chinese People’s Political Consultative Conference have recognized the potential of micro-short dramas in revitalizing the cultural tourism sector. By integrating regional characteristics and compelling narratives, micro-short dramas have the power to attract tourists and promote local destinations.
However, amidst the rapid growth of the micro-short drama industry, concerns have been raised about the quality of content being produced. Instances of works like the “Black Lotus Advancement Manual” being removed due to controversial themes serve as a wake-up call for creators to prioritize quality over shortcuts.
Feng Yuanzheng, a member of the National Committee of the Chinese People’s Political Consultative Conference, emphasized the importance of maintaining artistic integrity and investing time in creating high-quality content. Calls for stricter supervision and measures to address issues like plagiarism have also been echoed by industry experts.
In the quest for longevity and sustained success, micro-short dramas must focus on delivering impactful and authentic storytelling. By upholding standards of excellence and weeding out undesirable practices, the industry can transition from being a mere trend to a lasting cultural phenomenon.
As the industry continues to mature, the future of micro-short dramas holds immense potential for showcasing more profound and resonant narratives. By embracing change and championing quality, micro-short dramas can make a lasting mark in the world of entertainment, propelling creators from mere “internet celebrities” to enduring stars.