The first edition of Milan Beauty Week, the week dedicated to the culture of beauty and well-being, opened with the delivery to Giorgio Armani of an award, by Cosmetica Italia and the Accademia del Profumo, linked to the world of fragrances, an integral sphere of the beauty universe. This is a special award for the largest number of awards won in the history of the Accademia del Profumo.
“Just like a haute couture dress, cosmetics are increasingly conceived, studied, made and tailored for the consumer, so as to enhance their excellence in performance and safety – comments the president of Cosmetica Italia Renato Ancorotti -. Cosmetica Italia has long been committed to spreading awareness of the indispensable role of cosmetics to increase well-being in everyone’s life. And perfume undoubtedly plays a central role in this sense. The perfumery channel has already reached pre-Covid consumption levels, above all thanks to the towing of historical fragrances, for a value that touches 1.9 billion euros. It is a real honor today to be able to shake hands with Giorgio Armani and establish a synergy between fashion and beauty in the name of Italian know-how recognized all over the world as a synonym of style and quality ».
Ambra Martone, president of Accademia del Profumo, adds: “We are thrilled to inaugurate the first Milan Beauty Week in the name of excellence and consistency by awarding Giorgio Armani: a symbol of beauty, an icon of the city of Milan and winner of the largest number of awards Accademia del Profumo in its 33 years of history. Accademia del Profumo has been able to grasp the message of Armani fragrances over time, enhancing their vision and amplifying their popularity: from the debut of Acqua di Giò, immediately awarded in 1997, to the iconic Sì, awarded at launch in 2014 and in the Sì Passione version. in 2019, to the attention to sustainability of My Way, awarded with the first recognition of responsible perfume innovation in 2021, to the various prizes awarded over the years to the launches of the Armani Privé collection, forerunner of a trend of exclusivity that is still very current. Rewarding Armani in Milan on the occasion of the Beauty Week therefore has a special meaning for Cosmetica Italia and the Accademia del Profumo ».
The reasons for the award: “Giorgio Armani – icon of Italian style in the world, a symbol of elegance and measure, which also stands out in the olfactory field, resulting in the stylist and brand that has won the most awards ever in the history of the Accademia del Profumo – always attentive to the environment and concretely sensitive to geo-political and socio-economic criticalities in progress, aims to create sustainable, democratic and inclusive business models; in beauty, as in fashion. A noble and winning approach, capable of generating value and creating work, fully shared by the cosmetics industry, which rewards it at the start of the first edition of the Milan Beauty Week ».