With the attention of the outside world, the “INTO1’s Wonderland Press Conference” was held in Beijing on July 16th. Ma Yankun, Vice President of Tencent Online Video, and Long Danni, Founder & President of Wah Chi Wah attended the event. On the day of the press conference, INTO1 presented the first stage show of the group’s first musical EP song “INTO THE FIRE”. The youthful arrangement and passionate lyrics were mixed with powerful stage performances to ignite the atmosphere. On the day of the press conference, INTO1’s operational plan for the next two years was shared on-site simultaneously. During the exploration journey called “Wonderland”, multi-dimensional detailed planning including albums, tours, group reviews, etc. were included.
INTO1 completed the stage debut of the new song on the spot, “INTO THE FIRE” perfectly interprets the special reference of young people
In the more than two months since forming the group, the 11 teenagers of INTO1, with unruly enthusiasm and wildness, uphold the diversified respect and integration of different cultural backgrounds, and jointly participated in unlocking the “Sanxingdui Culture International Promotion Experience Officer”, New identities such as “Intangible Cultural Heritage Officials”. Ma Yankun, vice president of Tencent Video Online, has high hopes for INTO1, “I believe INTO1 can stand out in the entire market. I hope you can hand in a perfect and satisfactory answer in two years.”
Subsequently, the INTO1 teenagers presented their wonderful stage debut of “INTO THE FIRE”. The energetic style perfectly fits the team characteristics of INTO1. The melody catches the ears and the rhythm is relaxed and cheerful. It fully demonstrates the diverse styles of the members of the group and the positive outlook of sunshine, enthusiasm and sports.
Two years of operation to create Wonderland exploration plan, INTO1 intensive planning gradually released
At the press conference, Long Danni, the founder and president of Ha Ha Ha Ha, announced INTO1’s operation plan for the next two years-“Multicultural exploration” and “Cultural exchange and integration” will become an important direction for future portfolio development. According to the characteristics of INTO1, the operation team tailored the planning concept of “Wonderland”. In the framework of this system, “Wonderland” will be built into a unique, unknown, and brand-new cultural experience continent, and will become the main battlefield of INTO1’s two-year cultural exploration. In the planning map for the two-year operation period, Ha Ha Ha Ha will use an advanced plan covering the four content sections of “Sea, Land, Air, and Universe” to show the orderly progress of INTO1 in four different stages in the next two years. . Based on the content section, Wow Wow Wow divides INTO1’s two-year operation plan into four spiritual phases: “convergence and integration, landing exploration, flying and galloping, and advanced sublimation”. Each spiritual phase will be unlocked according to the changes in the industry market. Operational actions. Finally, through the split of the two-year operating cycle, four multi-dimensional and three-dimensional INTO1’s Wonderland layouts were formed. During this period, the members of INTO1 will continue to output a series of cultural products including albums, concerts, autographs, large and small groups, etc. after continuous exploration. Not only that, the follow-up members will also participate extensively in related public welfare projects to spread Chinese culture. On the day of the press conference, it was announced on the spot that INTO1 will participate in the “Protection of the Great Wall, add me” activity initiated by the China Cultural Relics Conservation Foundation as the “ambassador of the Great Wall Protection”.
After successively successfully operating idol groups such as “Rocket Girl 101” and “R1SE”, Ha Ha Ha Ha has accumulated a wealth of operating experience. When talking about the expectation for the future development of INTO1, Wah Hawah President Long Danni expressed her expectation, “We hope that INTO1 can become a self-reliant, practical, reliable, top-notch business ability and market value, leading Chinese culture and works. A men’s team going international.”
The Wonderland Discovery Tour that belongs to INTO1 will officially set sail. The full version MV of the first music EP album song “INTO THE FIRE” will also be officially released tomorrow (July 17). What development possibilities will the first international men’s team explore in the Chinese idol group market in the next two years? How will INTO1 lead its own unique trend in the group market? In the next two years, let us look forward to and witness together.
(Wang Xin)
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责编：杨帆 ]
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