ROME – In March 1961, the Jaguar E-type debuted at the Geneva Motor Show, a car destined to represent a milestone in the history of engines. Its fascinating lines and innovative design are the result of the inspiration and creativity of Malcom Sayer and Sir William Lyons, who made the E-type one of the most beautiful models ever made, and that for the “Drake” Enzo Ferrari , it was “The most beautiful car ever built”. The car was produced from 1961 to 1975 and reached 70,000 units sold in 14 years, and since it is considered a work of art, it is exhibited at the Moma museum in New York and, even today, is among the most coveted cars among the collectors. The Jaguar E-type, in the collective imagination, is then inextricably linked to Diabolik, whose faithful companion in the adventures of the legendary comic book hero, the fruit of the creativity of the Giussani sisters. The king of terror and of the most risky and impossible thefts whizzes through the streets of the city, escaping from his misdeeds, aboard the iconic Jaguar E-type enriched by numerous devilry to better sow the pursuers led by the stainless Inspector Ginko.
This year, 60 years after its debut, Jaguar celebrated the anniversary, including with a special limited edition as a tribute to the legendary sports car par excellence: the E-type 60 Collection. Furthermore, to further celebrate the 60th anniversary of the Jaguar E-type and the close relationship with the character of Diabolik, Jaguar Italia is a partner in the Italian film Diabolik which has just been released in cinemas. Diabolik from the comic book has turned into a film under the expert direction of the Manetti Bros., and stars the talented actors Luca Marinelli, in the role of the king of terror, Miriam Leone in the role of the fascinating Eva Kant, Valerio Mastandrea in those of Inspector Ginko and the Jaguar E-type author of incredible performances. It should also be noted that to witness the exciting journey across the history of the brand, the short film “#Jaguarevolution” was born, linked to the film released in theaters, shot directly on the set of the Manetti Bros. film, to tell the story of the meeting. between a glorious tradition and a future to live.
“The release of the film Diabolik, admiring the unchanged charm of the E-type over time, was the pleasant opportunity to confirm the extraordinary roots of our brand – explains Marco Santucci, chief executive officer of Jaguar Land Rover Italy – In Jaguar, we love to say that every myth has an origin and an evolution and, from the film, we understand how the glorious tradition of Jaguar represents an important value, but without conditioning, from which the new extraordinarily innovative products are born, such as the full-electric Jaguar I -Pace, flagship of the brand’s sustainable strategy “. In short, with this partnership, Jaguar Italia wanted to enhance the evolutionary path of the brand that draws inspiration from its glorious past, but is constantly renewing and evolving. (maurilio rigo)
.