National animation and tourist attractions linked “big head son and small head father” to become the spokesperson of Qujiang tourism summer vacation
“Big-headed son and little-headed daddy” doll and “Miss Tumbler” photo by Shang Hongtao, a reporter from Xi’an Newspaper
Xi’an News Network News On July 4, the copyright owner of the animated film “New Big Head Son and Little Head Dad 4: Perfect Dad” held a licensing ceremony at Xi’an Qujiang Ocean Polar Park. “Big Head Son and Little Head Dad” became Qujiang Tourism Summer spokesperson. The cross-border cooperation between tourist resorts and classic animation IP has attracted the attention of citizens and tourists.
“New Big Head Son and Little Head Dad 4: Perfect Dad” is organized by CCTV Children’s Channel, CCTV Animation Group, Wanda Film and Television Media Co., Ltd., Tianjin Maoyan Weiying Culture Media Co., Ltd., Chinese Online Digital Publishing Group Co., Ltd., Beijing Kaku Media Co., Ltd. jointly launched and will be screened nationwide on July 9. As a national-level animation IP that has been popular for nearly 30 years, “Big Head Son and Little Head Dad” has accompanied generations of viewers through a happy childhood and has become one of the outstanding domestic animation masterpieces. Since 2014, the “Big Head Son” IP has continued to innovate and break through, and has launched four animated films. “New Big-headed Son and Little-headed Dad 4: Perfect Dad” newly added the current popular science fiction intelligence elements, telling the story of the big-headed son coming to the “cloud” world and meeting the “perfect dad” because he strayed into the program written by the little-headed dad. A series of adventures in the world bring a broader imagination for the children.
“Big-headed son and little-headed dad” this time “official announcement” is the spokesperson for the summer vacation of Qujiang Tourism, which is the first time that a virtual spokesperson for urban cultural tourism has appeared in China. Qujiang New District, which has become a national-level cultural industry demonstration zone, has launched a number of phenomenon-level tourism projects with the help of rich historical and cultural heritage, integrating various cultural and creative trends to create a characteristic “national trend”. Summer vacation is the peak of family travel. Film and Qujiang New District Cultural and Tourism Bureau have reached in-depth cooperation to continuously carry out cultural and tourism activities during the summer vacation, and promote the innovative development of cultural and tourism industry in multiple dimensions, diversification and multiple aspects. The well-known classic animation IP meets the “treasure-level” tourist attraction, and the two cultural brands join forces and empower each other, and I believe they will be able to play the “1+1>2” linkage force.
On the day of the event, “Miss Tumbler” awarded the “Big-headed Son and Little-headed Dad” the “Qujiang Travel Summer Vacation Spokesperson” badge. The tumbler lady dressed in Hanfu and painted Tang makeup was in the same frame as the “national father and son”. , “Cross-dimensional” interaction, so that the audience could not help taking out their phones to take pictures.
It is reported that “Big Head Son and Little Head Dad” will be in Qujiang for a month of “Big Hand in Hand · Happy Tour of Qujiang”, not only as the spokesperson of Qujiang summer vacation in various scenic spots, but also combined with scenic performances to have fun with tourists Interact and distribute small gifts.All-media reporter Zhang Jing of Xi’an Press
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