Original title: Pay attention to the new theme of the summer film market, attract the audience with innovation, and inherit the spirit of truth
Source: CCTV
CCTV News:In recent years, more and more thematic film and television works have attracted more and more audiences to enter the cinema with their sophisticated production and fresh genres, which also brought economic benefits to the film industry. Nowadays, the theme of the theme has become a favorite movie genre for audiences.
Looking at the domestic film market in recent years, there are more and more excellent film works that convey positive energy and mainstream values. The most important reason why these main melody films can be well received by the audience and get good box office results is to impress the audience with their true feelings. Taking the movie “Island Guardian” as an example, the film reproduces Wang Jicai’s ordinary heroic story to a great extent through the most authentic details, and conveys the positive energy of dedication and struggle.
As the consumption of movies as a cultural product has become increasingly prominent in recent years, its tendency towards entertainment, commercialization and civilianization has become increasingly obvious. In order to adapt to the different tastes and preferences of the audience, more and more new “theme” movies have broken the “tripartite” mindset of “main melody”, “commercial film” and “art film”. Type to express the core values of socialism.
Take the hot film “1921” as an example. The film delves into the story of the party history from different perspectives, adding spy warfare and action elements, and showing the growth path and power source of the first group of Chinese Communists with delicate and micro brushwork. They are sentimental. Righteousness, flesh and blood, both the collective and the individual, its spiritual core is to have the family, the world, and the nation’s righteousness.
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