Looking forward to more high-quality music festivals
Recently, many music festivals have announced the cancellation or postponement, causing concern among music enthusiasts. It has been pointed out by many netizens that some music festivals are highly homogenized and have obvious shortcomings in services, which may affect the healthy development of the industry.
In recent years, the music festival market has been booming, with events held in various places and single-day ticket prices easily reaching several hundred yuan. However, the quality of performances and services varies greatly. Issues such as “copy and paste” performance lineups, unreasonable venue design, unsatisfactory stage presentation, chaotic scenes, and high refund fees have been repeatedly criticized. Consumers buying high-priced tickets often do not receive a satisfactory experience in return, leading to disappointment.
The China Performance Industry Association and Lighthouse Professional recently released data showing that there will be nearly 7.9 million visitors to large-scale music festivals in 2023. This represents a significant increase from 2019, with the box office, number of performances, and number of attendees all seeing substantial growth. The market demand is driving the industry’s rapid expansion, leading to a desire for quick success and profit. However, the oversupply of music festivals may eventually lead to the survival of the fittest in the market.
Music festivals are not only about entertainment but also serve as a platform for integrating art and business. Well-organized festivals can bring fame and economic benefits to a city. It is essential for organizers to focus on integrating local culture and tourism elements into their events to create a unique and high-quality experience for attendees.
As spring approaches, many young people are looking forward to attending music festivals. Organizers have the opportunity to capitalize on this enthusiasm by creating more high-quality and distinctive festivals that cater to the specific demands of their audience. By ensuring top-notch services in areas such as hotels, catering, and transportation, cities can attract more visitors and establish themselves as premier destinations for music events.
In conclusion, the future of music festivals lies in providing exceptional experiences that go beyond just the music. By combining city characteristics and market demand, organizers can create unforgettable events that set them apart from the competition and elevate their city’s profile in the entertainment industry.