TURIN – Italy is the first country where Stellantis extends e-commerce to all brands. The group led by CEO Carlos Tavares launches a digital platform that integrates the best of the virtual and traditional experience to offer Abarth, Alfa Romeo, Citroën, DS Automobiles, Fiat, Jeep, Lancia models through e-commerce. Opel and Peugeot.
One in four people is now ready to buy a car without going into a dealership, but online, through portals. A figure up by 4 percentage points compared to the survey carried out before Covid. A survey conducted by Google for Stellantis. A different experience is guaranteed for each brand in the group, owned by Exor, the holding that also controls Repubblica. And customers will have the option to return within 14 days of delivery. The e-commerce platform, accessible from brand sites and dealers’ sites, allows customers to configure a “tailor-made” vehicle. A channel that also provides dedicated prices and promotions: for example, those who buy a Jeep Compass receive a free 500 euro voucher for Mopar products and services
There are almost 27 million e-shoppers in our country: consumers who buy almost everything they need from a PC or smartphone, including cars. The numbers of the Google survey are reflected in the over 6,000 registrations to Stellantis e-Commerce platforms with over 2,500 customers who have bought a new car of the group through this channel. 80 percent chose a vehicle with full electric, plug in hybrid or mild hybrid technology. The affinity between the innovation of the sales channel and the technological innovation of the models is therefore evident.
“The winning aspect of this new form of electronic commerce – underlines Santo Ficili, Country manager of Stellantis in Italy – is the integration between the virtual, online and traditional aspects: the dealer maintains its centrality and remains the protagonist of the process. . However, it gains an additional point of contact with customers in order to intercept and satisfy new purchasing needs. Digitization represents a fundamental step to fully satisfy the needs of our customers and improve their experience with our brands and dealers, which remain the pivot of the operational strategy anyway “.
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