Stone Island Launches “Compass Inside” Project to Strengthen Global Community Influence
In a bid to strengthen its global community influence, Stone Island has recently launched a new project called “Compass Inside”. The project not only aims to announce the brand’s consistent values but also invites 16 brand enthusiasts to participate.
The Compass Inside project includes “real” fans of Stone Island, such as Hollywood superstar Jason Statham, rapper Dave, choreographer Wayne McGregor, tennis player Henry Searle and architect Heidulf Gerngross. They all wore Stone Island’s 2024 spring and summer new products and showcased their personal styles in front of a white background under the leadership of creative director Ferdinando Verderi and stylist Max Pearmain.
Additionally, Hans Ulrich Obrist, the famous curator and artistic director of Serpentine Gallery, tailored ten questions for each participant, to delve deeper into their relationship with the brand and their individual creative processes.
This initiative not only highlights the brand’s commitment to its global community but also showcases its unique and diverse group of supporters. With the participation of well-known personalities from various industries, Stone Island is solidifying its position as a global influencer in the fashion world.